Taking on solar & battery installers
Our SEO for solar installers puts your company in front of homeowners working out whether panels and a battery are worth it, before a comparison site sells their details to five of your competitors.
People buying solar are wary, and they’ve every right to be. The installer who answers their questions honestly is the one they trust.
Solar is a considered purchase. Homeowners read reviews, compare quotes and worry about being sold something they don’t need. Local SEO puts your company in the map pack and the local results with honest guides, real installations and reviews from customers nearby, so you’re the installer they’ve already checked out before they ring. It’s monthly rolling, with one month’s notice whenever you want to stop.
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Not everyone searching for solar wants the same thing. Some want a full system with a battery, some already have panels and want storage, and some just want their existing panels fixed or cleaned. Each search is a different job, and each one needs its own page.
Full domestic systems, sized to the roof and the household. People research for weeks and compare several quotes, so a page with real installs, typical system sizes and honest guidance does a lot of the persuading.
Batteries with new systems and retrofits for homes that already have panels. Retrofit searches are a great way in, because the customer has already decided solar works for them.
Home chargers fitted alongside solar, or on their own. A natural extra when you’re already on the roof and at the consumer unit.
Panels on factory roofs, warehouses and agricultural buildings. Lincolnshire has plenty of big farm roofs, and business owners searching for lower energy bills are serious buyers.
Faulty inverters, systems that have stopped generating and pigeons nesting under the panels. Plenty of homeowners can’t get hold of their original installer, so these searches are worth owning.
How much do solar panels cost? Are they worth it? How long before they pay for themselves? These searches come before any quote, and the installer who answers them honestly gets remembered.
Solar has had its share of pushy sales and poor installs, and customers know it. Before they get in touch, they look for proof that you’re certified, protected and accountable. Put that proof where they can see it.
A system needs an MCS certificate to qualify for Smart Export Guarantee payments from the customer’s energy supplier. Explaining that clearly, and showing your certification, answers one of the first things careful buyers check.
Membership of a consumer code such as RECC or HIES gives customers somewhere to turn if something goes wrong. Say which one you belong to and what it covers, including deposits.
Photos of finished roofs, the kit you used, the system size and, where customers agree, what it has actually generated. Honest figures beat glossy promises every time.
Solar panels and batteries are currently zero-rated for VAT until the end of March 2027. A clear, dated page explaining that, and what happens afterwards, is exactly the kind of thing people search for and AI summaries quote.
Comparison and lead sites can keep the diary moving, but many sell the same enquiry to several installers. The homeowner gets a run of phone calls and usually picks whoever is cheapest. Someone who finds you directly has already read your reviews and chosen to call you.
You don’t have to quit lead sites overnight. Most installers run both for a while, then cut back as more enquiries come in directly.
Interest in solar climbs as the days get longer and jumps whenever energy prices hit the news. Installs happen all year, but the research peaks in spring and summer. The installers ranking in February are the ones with full diaries by June.
The rough shape of a typical year: searches build from late winter, peak through spring and summer, and jump again whenever energy bills make the headlines.
We write up last year’s installs with system sizes and photos, so they’re ranking before the spring rush.
Your profile and pages are there when homeowners start comparing installers, backed by fresh reviews.
As the evenings draw in and bills go up, we shift the focus to battery storage and retrofits for homes that already have panels.
A battery retrofit and a commercial roof are very different jobs. So your monthly report shows enquiries split by product and property type, not just a single number.
You’ll see which pages bring in work, which towns it comes from and how your direct enquiries compare with the leads you’re paying for.
Panels, batteries, EV chargers, repairs and commercial.
So you know where to build your next location page.
Calls, forms and quote requests in one short report.
Working with Darren has been an absolute pleasure. Professional, creative, and his technical expertise exceeded all expectations. He's changed our website completely and we've had so much feedback and leads since.
By far the best referral I've ever had. Completely hassle free, transformed our website, traffic, rating and emails. Nothing is ever too much, and everything moved so smoothly.
Used Design Lincs for our web design and SEO and couldn't be happier. Done quickly but at an amazing standard. Great service, would absolutely recommend.
From the first call they actually listened to what we wanted, and the finished site looks miles better than before. Quick to respond, fair on price, and sorted a couple of tweaks after launch without any fuss.
They didn't just make it look nicer; they thought about how customers use the site and rebuilt it around that. Brilliant communication throughout, a massive step up.
They built us a new website and took over our digital marketing, and the difference has been night and day. Our calls are up and the whole experience was easy. Highly recommended.
Read our clients' testimonials on Google. We deliver quality work for businesses across Lincolnshire and the UK.
Solar SEO | step by step
Domestic systems, batteries, commercial roofs or repairs. Tell us what you’d like more of and how far you’ll travel.
We look at who ranks for solar and battery searches in your area and what it will take to get above them.
We sort your Google profile and build pages, guides and case studies around each product.
A short monthly report on calls and quote requests, split by product.
Local SEO starts from £300 a month on a monthly rolling plan. The price depends mostly on how wide an area you cover and how many installers you’re up against. If you’re a smaller firm without a website, our £180 a month plan includes one.
Over time it can replace a lot of them. Leads bought from comparison sites are often shared, while someone who finds you on Google has chosen you. Most installers keep a lead service running while their rankings build, then cut back as direct enquiries grow.
Yes. Plenty of homeowners search for both, and many don’t realise their system needs an MCS certificate to qualify for export payments. A short, accurate explanation shows you know what you’re doing and helps you get quoted in AI answers.
Definitely. Homes that already have panels are some of the best leads around, because the customer already believes in solar. A page explaining how retrofits work, which batteries you fit and what affects the price can bring in steady work all year.
A guide range for typical systems helps a lot. It answers the first question nearly everyone has and builds trust in a market where people expect a hard sell. Explain what moves the price, like roof size, battery capacity and scaffolding, then quote accurately after a survey.
By being the opposite. Honest guides, real generation figures from past installs, clear prices and reviews from local homeowners all reassure people who’ve had pushy calls before. Making it clear that you never cold call helps too.
Yes. Business owners and farmers search for commercial solar when energy costs bite, and they want case studies of similar buildings. Lincolnshire has a lot of large agricultural roofs, so a dedicated page with local projects can do well.
A complete Google profile with good reviews can bring calls within weeks. Ranking pages across several towns usually takes three to six months, so starting in the autumn or winter means you’re visible when the spring searches arrive.
For the towns you most want work from, yes. Google favours installers close to the person searching, so a page for each town with installs you’ve done there gives you a chance well beyond your base.
Tell us what you install and where, or give us a ring between jobs. We’ll show you where you appear on Google and what it would take to rely less on bought leads.
Call us today, and we'll help you figure out the best solution for your business.
Or email hello [at] designlincs.co.uk