Taking on painters & decorators

SEO for Painters & Decorators

Our SEO for painters and decorators gets you found by homeowners searching for a fresh coat, a sprayed kitchen or the outside of the house done before winter.

Your work looks great once the dust sheets come up. We make sure the right people see it before they ring anyone else.

Years doing this
15+
Lock-in contracts
0
Hidden fees, ever
0
All-in-one plan

SEO for painters and decorators, with a website included, for £180 a month

Most decorators are booked solid one month and staring at an empty diary the next. Word of mouth fills the gaps eventually, but not always when you need it to. The all-in-one plan gets you a hand-built website, a Google profile people can actually find and local SEO for the jobs you want, from single rooms to whole house exteriors. One monthly price, no setup fee and no contract.

  • →Rank for interior, exterior and wallpapering work in the towns you cover
  • →Get found for kitchen and uPVC spraying, where the margins are better
  • →Fill the quieter months with landlord and commercial work
  • →Stop any time, and get a full refund in the first 60 days if it’s not for you
Website + Local SEO for Decorators
£180/month
No setup fee · No contract · Cancel any time
The fee covers your website, hosting, a branded email address and local SEO. There’s nothing to pay at the start.
Taking on new decorating clients
  • Hand-built site with before and after galleries
  • Google profile set up and posted to regularly
  • Pages for interiors, exteriors, spraying and wallpaper
  • Guide prices for the jobs people ask about most
  • Pages for the towns you work in
  • Review requests once the furniture’s back
  • Monthly report on calls and quote requests
Happy with your website?

Local SEO without the new website, from £300 a month

Keep your current site and let us work on what gets you found: your Google profile, reviews, town pages and local links.

£300/month
See local SEO →
Searches worth winning

Decorating SEO for every room, wall and front door

Hardly anyone searches for “decorator” and nothing else. They search for the job: a hallway that needs doing before Christmas, kitchen cupboards they’re sick of looking at, a house front that’s started flaking. Give each one its own page and you show up for all of them.

Bread and butter

Interior painting

Single rooms, hallways and stairs, and whole houses after a move. The most searched decorating job, and almost everyone wants a rough price before they call.

Seasonal

Exterior painting & masonry

Render, masonry paint, fascias, windows and doors. Bigger jobs with a short season, so being on the first page in spring matters more here than anywhere else.

Better margins

Kitchen cabinet spraying

A sprayed kitchen for a fraction of the cost of a new one. Homeowners research this carefully and want to see finished kitchens, so a strong gallery does most of the selling.

Skilled

Wallpaper hanging

Feature walls, murals and expensive papers people don’t trust themselves to hang. Fewer searches, but customers are happy to wait for the right person.

Growing

uPVC & door spraying

Respraying uPVC windows, front doors and conservatories in a new colour. A popular search, and a job plenty of decorators already have the kit for.

Repeat work

Landlords & commercial

End of tenancy repaints, offices, shops and schools in the holidays. Steady work that fills the gaps between domestic jobs, often from clients who come back every year.

Plan for the year

Rank before the busy months, not during them

Decorating has a rhythm. Outside work gets squeezed into the drier months, inside work picks up as the weather turns, and there’s always a scramble to get rooms done before Christmas. The decorators who rank early are the ones choosing which jobs to take.

01

Winter: build your galleries

We turn last year’s jobs into before and afters and get your exterior pages live, so they’re ranking before the first dry spell.

02

Spring and summer: fill the dry days

Your profile and exterior pages are front and centre when homeowners finally look up at their window frames.

03

Autumn: switch inside

We move the focus to interiors, kitchens and pre-Christmas work, then landlord and commercial jobs to steady January.

Trust

Give people a reason to let you into their house

A decorator spends days in someone’s home, often with their furniture, their carpets and their keys. People want reassurance before they book, and these days they look for it on your website first.

Memberships

Trade bodies & schemes

The Painting and Decorating Association asks for references from recent customers before members can join, and Dulux Select Decorators can offer a two-year workmanship guarantee. If you belong to either, say so clearly.

  • Memberships shown on every page
  • Guarantees explained, including how they work
  • Insurance details on display
Care

How you look after a home

Dust sheets, masking, tidying up at the end of each day and how you handle older houses. Homes built before the 1960s can have lead paint under the newer coats, and a short note on how you prepare those safely shows real experience.

  • Your prep and protection process
  • A clear note on older properties
  • What customers need to move beforehand
Proof

Finished work

Before and afters from the same angle, close-ups of crisp cut-in lines and the odd photo of a room with the furniture back in. That’s what convinces people.

  • Galleries by job type
  • Photos tagged by town
  • Reviews that mention tidiness and timekeeping

Customers rarely ask which brushes you use. They ask whether you’ll turn up when you said, keep the place clean and finish on time. Answer that and you’re halfway there.

Reviews

Ask for the review once the room’s back together

The best time to ask for a review isn’t when you’re loading the van. It’s a day or two later, when the furniture’s back, the pictures are up and the customer is showing the room off to anyone who visits.

We set you up with a short text and a direct link to your Google profile, so it takes them seconds. Reviews with photos of the finished room sell your work better than anything we could write.

  • A review link that opens straight on your profile
  • A message ready to send after each job
  • Gentle nudges to add a photo of the room
  • Help writing replies to reviews
Answer the price question

Answer the cost question before anyone else does

Most people want a price before they want a quote, and more of them now ask an AI tool or read Google’s AI summary before clicking anything. Decorators who publish honest guide prices on their own site are the ones those answers point to.

01

Ranges, not fixed prices

A typical figure for a bedroom, a hallway or a kitchen, with what pushes it up or down. People get the answer they came for and you still quote on site.

02

Short answers to real questions

How long does a sprayed kitchen last? Do I need to empty the room? Can you paint over wallpaper? Questions like these get pulled into AI answers and featured snippets.

03

Your name beside the answer

When the answer comes from your website, your business is what people see right next to it.

Don't just take our word for it

5 Star Google Reviews

5.0from 7 Google reviews
Rated 5 out of 5

Working with Darren has been an absolute pleasure. Professional, creative, and his technical expertise exceeded all expectations. He's changed our website completely and we've had so much feedback and leads since.

Website rebuild, leads up 300%
Olivia Waters
Notts Gas & Electrical
Verified
Rated 5 out of 5

By far the best referral I've ever had. Completely hassle free, transformed our website, traffic, rating and emails. Nothing is ever too much, and everything moved so smoothly.

Traffic and rating transformed
Liam Woodward
Notts Gas & Electrical
Verified
Rated 5 out of 5

Used Design Lincs for our web design and SEO and couldn't be happier. Done quickly but at an amazing standard. Great service, would absolutely recommend.

Web design and SEO
Jessie Davey
Local business
Verified
Rated 5 out of 5

From the first call they actually listened to what we wanted, and the finished site looks miles better than before. Quick to respond, fair on price, and sorted a couple of tweaks after launch without any fuss.

Site rebuilt, responsive and fast
SLC
Local business
Verified
Rated 5 out of 5

They didn't just make it look nicer; they thought about how customers use the site and rebuilt it around that. Brilliant communication throughout, a massive step up.

UX-led redesign
Mark Justin
Local business
Verified
Rated 5 out of 5

They built us a new website and took over our digital marketing, and the difference has been night and day. Our calls are up and the whole experience was easy. Highly recommended.

Calls up, night and day difference
Clare Henry
Local business
Verified
5.0Every review, 5 stars

Read our clients' testimonials on Google. We deliver quality work for businesses across Lincolnshire and the UK.

See our Google reviews

Decorating SEO | step by step

How we get decorators found

  1. 01

    Tell us the jobs you want

    Interiors, exteriors, spraying, wallpaper or commercial. Tell us what you’d like more of and how far you’ll travel.

  2. 02

    We check the competition

    We see who ranks for decorating searches in your towns and what it will take to get you above them.

  3. 03

    Website, profile & galleries

    We build your site, sort your Google profile and turn your photos into before and afters that show off your finish.

  4. 04

    More enquiries, clearly shown

    A short monthly report on calls and quote requests, so you can see what’s working.

Frequently asked questions

Painting and decorating SEO FAQs

How much do you charge painters and decorators for SEO?

The all-in-one plan is £180 a month and covers a hand-built website, hosting, a branded email address and local SEO, with no setup fee and no contract. If you already have a website you’re happy with, local SEO on its own starts from £300 a month.

What do people search for when they need a decorator?

Mostly the job rather than the trade: painting a room, exterior house painting, kitchen spraying, wallpaper hanging. Plenty also search for prices first. We build pages around those searches so you show up for the work and not just the word decorator.

Is kitchen spraying worth its own page?

Yes. It’s a higher value job that people research carefully, and they search for it by name. A page with finished kitchens, the finishes you offer, how long it takes and a guide price can bring in work that pays far better than a standard repaint.

Will SEO help me get exterior work booked earlier?

It will if the pages are live before spring. Exterior searches climb as soon as the weather improves, so we get your exterior pages and recent photos ranking over the winter. That way you’re choosing jobs in April rather than chasing them in June.

Does being a PDA member or Dulux Select Decorator help my rankings?

Not directly, but it helps people choose you once they’ve found you. Membership logos, guarantees and insurance details on your site and profile answer the trust questions homeowners have before they let you into their house.

How do I take better photos of my decorating work?

Shoot before and after from the same spot, in daylight, with the lights off if you can. Close-ups of crisp cut-in lines and a final photo with the furniture back in show both the finish and the care. A short video walking through a finished room works well too.

Can SEO bring in landlord and commercial decorating work?

Yes. Landlords and letting agents search for end of tenancy decorating, and offices, shops and schools look for contractors who can work around them. A page for that work fills the quieter weeks and often turns into repeat business.

Do I need a website if I’m booked up through word of mouth?

It still helps. Even people who get your name from a friend usually look you up first, and a website with your work and reviews makes that recommendation stick. It also gives you a way to fill the gaps when referrals go quiet.

How long before SEO brings in decorating enquiries?

A complete Google profile with photos and a few good reviews can bring calls within weeks. Ranking your website across several towns usually takes three to six months, which is why it’s worth starting before your busy season.

Free decorating SEO check

Let’s fill the gaps in your diary.

Tell us what you do and where you work, or ring us once you’ve cleaned the brushes. We’ll show you where you appear on Google and what it would take to bring in more direct work.

2 Ceres Grove, Scunthorpe, DN17 2FLOffice
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Or email hello [at] designlincs.co.uk

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