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Taking on estate & letting agents

SEO for Estate Agents

Our SEO for estate agents puts your branch in front of homeowners searching how much their house is worth, months before they choose who sells it.

Portals bring buyers. Your own rankings bring the vendors and landlords that actually grow your instructions.

15+
Years doing this
0
Lock-in contracts
0
Hidden fees, ever
Free estate agent SEO check

Who are local vendors finding first?

Tell us your agency and the towns you cover. We’ll check who ranks for valuation and estate agent searches nearby and reply within one working day.

What do you need?
No obligation, no hard sell. We reply within one working day.
Local SEO pricing

SEO for estate agents that brings in valuations, from £300 a month

Every instruction starts with a homeowner wondering what their house is worth, and most of them ask Google first. Our local SEO puts your branch in the map pack and the local results for those searches, backed by area knowledge and reviews that prove you know the patch. Priced on your towns and competition, written down first, with no contract.

  • →Rank for valuation, sell my house and estate agents in your towns
  • →Win more landlords for your lettings and management book
  • →Build area pages that show you know every street and village
  • →Monthly rolling, with a month’s notice whenever you want out
Local SEO for Estate Agents
£300/month
From £300 · monthly rolling · no lock-in
Priced on how many towns and branches you want to win and how competitive they are. Written quote first.
Taking on new agency clients
  • Google Business Profiles for every branch
  • Valuation pages built to convert
  • Area guides for the towns and villages you cover
  • Landlord and lettings pages
  • Review requests at completion and move-in
  • Local links from schools, clubs and businesses
  • Monthly report on valuation requests
Not sure where you stand?

Get a free agency SEO check first

We’ll compare your branch with the agents around you for valuation and estate agent searches, and tell you what’s worth fixing first.

£0to find out
Get my free check →
Portals vs your website

You can’t outrank Rightmove. You don’t need to.

The property portals own searches like houses for sale in your town, and that’s fine. Buyers are only half the business. The searches that win instructions, like valuations, selling and finding a letting agent, are ones your own website can absolutely win.

Property portals
Rightmove, Zoopla and OnTheMarket
Who searches
Buyers and tenants browsing listings
Typical search
houses for sale in Beverley
Who it helps
Every agent equally, side by side
What it costs
A monthly listing fee for every branch
Where you win
Your own website
Your branch pages, area guides and Google profile
Who searches
Homeowners and landlords about to instruct
Typical search
how much is my house worth Beverley
Who it helps
Only you, with no competitors on the page
What it costs
The work to rank, which keeps paying back

Keep listing on the portals for buyers. Use SEO to make sure the sellers and landlords find you before they find anyone else.

Searches worth winning

Estate agent SEO for the searches that win instructions

A homeowner thinking of selling makes a string of searches over weeks or months. Be there for each one and you’re the obvious agent to invite round.

Where it starts

Valuations

How much is my house worth, free valuation, house price in a named village. The search that starts nearly every sale, and the most valuable one you can win.

Instructions

Selling

Homeowners comparing agents look at fees, sold prices, reviews and how quickly you sell. A page that answers all four puts you on the shortlist.

Recurring income

Lettings & management

Landlords looking for an agent to find tenants or manage the whole thing. Since the Renters’ Rights Act changes in May 2026, plenty want help staying compliant.

Local knowledge

Area guides

Living in each village and town you cover: schools, transport, what homes sell for and who buys there. Buyers love them and vendors see you know the area.

Specialist

Rural & period homes

Farmhouses, barn conversions, cottages and homes with land. Owners want an agent who understands them, and they search for exactly that.

Developers

New homes & land

Small developers and landowners looking for an agent to sell plots or new builds. Fewer searches, but each one can mean several instructions.

AI search

Be the agent AI names when people ask who to use

Homeowners now ask ChatGPT and Google’s AI which estate agent to use, what their house might be worth or how long homes take to sell nearby. AI tools answer using reviews, local information and agent websites with genuine market knowledge.

01

Publish real local knowledge

Monthly market updates, area guides and honest commentary on what’s selling. It’s exactly the material AI tools look for.

02

Collect reviews from sellers

Reviews that mention a quick sale, a good price or a smooth process in a named town carry real weight.

03

Keep every branch consistent

Matching details across your website, Google profiles and portal listings make you an easy, safe recommendation.

Area guides

Show you know every street, school and village

An estate agent’s real advantage is local knowledge, and your website should be full of it. Area guides for each town and village you cover help buyers decide where to live and show sellers you understand their market.

We build guides that are genuinely useful: the feel of each place, schools and transport, the types of homes and who buys them, with your recent sales and listings woven in. They rank for local searches and give people a reason to remember your name.

  • A guide for each town and village you cover
  • Your recent sales and listings on each page
  • Clear links to book a valuation in that area
Reporting

Measure valuations booked, not website visits

Property sites get plenty of traffic from people who’ll never sell. The number that matters to an agent is valuation requests and landlord enquiries.

Your monthly report shows exactly that, broken down by branch and by area, so you can see which towns are delivering and where to focus next.

Valuation requests

Online and phone valuation requests from Google, month by month.

Landlord enquiries

New landlords asking about lettings and management.

By branch and area

Which towns and villages are bringing in instructions.

Don't just take our word for it

5 Star Google Reviews

5.0from 7 Google reviews
Rated 5 out of 5

Working with Darren has been an absolute pleasure. Professional, creative, and his technical expertise exceeded all expectations. He's changed our website completely and we've had so much feedback and leads since.

Website rebuild, leads up 300%
Olivia Waters
Notts Gas & Electrical
Verified
Rated 5 out of 5

By far the best referral I've ever had. Completely hassle free, transformed our website, traffic, rating and emails. Nothing is ever too much, and everything moved so smoothly.

Traffic and rating transformed
Liam Woodward
Notts Gas & Electrical
Verified
Rated 5 out of 5

Used Design Lincs for our web design and SEO and couldn't be happier. Done quickly but at an amazing standard. Great service, would absolutely recommend.

Web design and SEO
Jessie Davey
Local business
Verified
Rated 5 out of 5

From the first call they actually listened to what we wanted, and the finished site looks miles better than before. Quick to respond, fair on price, and sorted a couple of tweaks after launch without any fuss.

Site rebuilt, responsive and fast
SLC
Local business
Verified
Rated 5 out of 5

They didn't just make it look nicer; they thought about how customers use the site and rebuilt it around that. Brilliant communication throughout, a massive step up.

UX-led redesign
Mark Justin
Local business
Verified
Rated 5 out of 5

They built us a new website and took over our digital marketing, and the difference has been night and day. Our calls are up and the whole experience was easy. Highly recommended.

Calls up, night and day difference
Clare Henry
Local business
Verified
5.0Every review, 5 stars

Read our clients' testimonials on Google. We deliver quality work for businesses across Lincolnshire and the UK.

See our Google reviews

Estate agent SEO | step by step

How we win agents more instructions

  1. 01

    Understand your patch

    Your branches, the towns and villages you cover, your sales and lettings mix and where you want to grow.

  2. 02

    Pick the areas to win first

    The areas and searches to target first, what needs fixing and the monthly cost, agreed before anything starts.

  3. 03

    Profiles, pages & guides

    Branch profiles, valuation and lettings pages, area guides and a review routine at completion.

  4. 04

    Track instructions

    A monthly report on valuation requests and landlord enquiries, by branch and by area.

Frequently asked questions

Estate agent SEO FAQs

How much does SEO cost for an estate agent?

Local SEO for estate and letting agents starts from £300 a month for a single branch. Multi-branch agencies and busier towns need more work, so the price reflects that. You’ll get a fixed, written quote first and there’s no long contract.

Can we outrank Rightmove and Zoopla?

For property listing searches, realistically no, and it isn’t worth trying. Where you can win is the searches the portals don’t serve well: valuations, selling advice, finding a letting agent and local area knowledge. Those are the searches that bring in instructions.

Which searches bring in vendors?

Searches like how much is my house worth, free house valuation, estate agents in a named town and best estate agent near me. Homeowners often make several of these over weeks, so pages that answer each one, with a clear way to book a valuation, work best.

Are online valuation tools good for SEO?

They can be a useful lead tool, as long as they’re honest about being an estimate and lead to a proper valuation. On their own they don’t rank well. The page around them, with real local market information and clear next steps, does the SEO work.

Should each branch have its own Google Business Profile?

Yes, if each branch is staffed and customers can visit. Each profile helps you appear in the map pack for its own area. Keep names, addresses and phone numbers consistent across your website, profiles and portal listings.

Do area guides actually help an estate agent rank?

They do when they’re genuinely useful. A guide with real detail about a village, its schools, transport, types of home and recent sales ranks for local searches and keeps buyers on your site. A thin page with the village name swapped in does nothing.

How important are reviews for estate agents?

Very. Sellers and landlords choose agents largely on reputation, and Google uses reviews when deciding which branch to show. Ask at completion or once a tenant has moved in, when the experience is fresh and the client is happy.

Can SEO help our lettings side find more landlords?

Yes. Landlords search for letting agents and property management, and many now want help with the changes brought in by the Renters’ Rights Act. Clear lettings pages, compliance guides and landlord reviews can grow your managed portfolio.

Should we publish local market updates?

Yes, if you can keep them going. A short monthly update on what’s selling, how quickly and roughly for how much, using reliable data such as Land Registry figures, shows you know the market and gives search engines fresh, local content.

How long does SEO take for an estate agency?

Most agencies see clear progress within three to six months. Google profile improvements and reviews can help sooner, while ranking for valuation searches in a competitive town takes longer and builds steadily over time.

Free estate agent SEO check

Let’s win more instructions.

Tell us about your agency and the areas you cover, or give us a call. We’ll show you how you compare with the agents nearby for valuation searches and what it would take to get ahead.

2 Ceres Grove, Scunthorpe, DN17 2FLStudio
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Tell us your agency and the towns you cover.
What do you need?
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