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AI visibility audit
We ask ChatGPT, Gemini, Perplexity and Google’s AI Overviews the questions your customers ask, then show you who gets named. Spoiler: it’s often a competitor.
Taking on new AI SEO clients
AI SEO Services
Ask ChatGPT who the best business like yours is near you. If your name isn’t in the answer, someone else’s is.
Our AI SEO services change that. We get your business named, quoted and recommended in ChatGPT, Gemini, Perplexity and Google’s AI Overviews.
15+
Years doing this
0
Lock-in contracts
0
Hidden fees, ever
What we do
AI SEO Services
More of your customers now ask AI before they ask Google. Our AI SEO optimisation work makes sure that when they do, the answer includes you. Here’s what’s involved, from finding out what AI already says about you to tracking how often it recommends you.
Be the answer
Answer-first content
AI SEO content written around the real questions your buyers ask, with clear, direct answers that AI tools can lift and quote word for word.
Be understood
Schema & business facts
Structured data and the same business details everywhere, so AI tools know exactly who you are, what you do and where you work. No guessing, no mix-ups.
Get read
AI crawler access
If AI crawlers can’t get in, you’re invisible. Our technical SEO checks make sure they can reach and read every page that matters.
Be trusted
Mentions & reviews
AI tools recommend businesses other people talk about. Our off-page SEO work earns the mentions, listings and reviews they look for.
Stay ahead
Monthly AI tracking
Every month we check where AI tools mention, cite and recommend you, and what’s changed. You’ll see it in a short, clear report.
No cost, no catch
Does AI recommend you, or your competitors?
We’ll put your customers’ questions to ChatGPT, Gemini, Perplexity and Google, and show you exactly who comes up.
£0to find out
Get my free check →The basics
What is answer engine optimisation
Answer engine optimisation (AEO) is getting your content chosen as the answer, not just listed as a link.
Search used to mean ten blue links. Now Google often answers the question at the top of the page in an AI Overview or the answer box, and voice assistants read out a single reply. Those are answer engines. AEO shapes your content so they pick yours, and credit you when they do.
The good news? It rewards the businesses that know their stuff. If you can answer your customers’ questions better than anyone, AEO makes sure search engines notice.
- Pages built around the questions people actually type and say
- A short, direct answer near the top of each page
- FAQ and business schema so search engines know what each answer is
- Clear headings and lists that are easy to quote
- Content that shows real experience, written by people who do the job
how often should a boiler be serviced?
AI Overview
Most manufacturers recommend a boiler service once a year. A yearly check keeps it running safely and is usually needed to keep the warranty valid.
Sourcesyourbusiness.co.uk+2 more
Illustration
AEO vs GEO
Is there a difference between AEO & GEO?
Yes, but less than the acronyms suggest. AEO is about being the answer in search engines. GEO is about being the recommendation in AI chat tools. They overlap a lot, and in practice we do both together. That’s what most people mean by AI SEO.
AEO
Answer engine optimisation
- The goal
- Getting your content picked as the direct answer to a question.
- Where it shows
- Google AI Overviews, the Google answer box (featured snippets) and voice assistants
- What moves it
- Question-led pages with short, clear answers and FAQ schema
The overlap
Both
What AEO and GEO share
- A website AI crawlers can reach and read
- Schema that spells out who you are
- The same business facts everywhere
- Genuine reviews and mentions
- Content written by people who know the subject
GEO
Generative engine optimisation
- The goal
- Getting your business named when someone asks an AI chat tool for a recommendation.
- Where it shows
- ChatGPT, Gemini, Perplexity, Copilot and Claude
- What moves it
- Your reputation across the web: mentions, reviews, listings and press
How it works
How AI SEO Helps You Get Found
An AI recommendation is like a word-of-mouth referral that happens thousands of times a day, to people you’ve never met. Here’s how one turns into an enquiry.
Step 1
They ask
“Who’s a good accountant near Lincoln?” typed into ChatGPT, or asked out loud to a phone.
Step 2
AI checks its sources
It searches the web and weighs up websites, reviews, listings and mentions it trusts.
Step 3
You get named
Your business comes up with reasons attached: your reviews, your specialism, your area.
Step 4
They get in touch
They click through or call, already half sold, because the AI has done the recommending for you.
Warmer leads
Customers who arrive ready
When an AI tool recommends you, it usually explains why. People turn up having already been told you’re a good fit.
Seen, even without a click
Your name in the answer
Plenty of AI answers never lead to a click. Being named still puts your business in front of the right person at the right moment.
Near me, by AI
Local answers too
Ask AI for a local trade and it leans on Google Business Profiles and reviews. AI SEO and local SEO work hand in hand.
Why us
Why Choose Design Lincs as your AI SEO Agency
Plenty of agencies have only just started selling AI SEO. We’ve been getting businesses found for more than 15 years, and AI search is the next chapter of the same job.
SEO first, AI second
AI SEO is built on good SEO. We’ve spent more than 15 years getting businesses found, so the foundations are already second nature.
Websites AI can read
We hand-code websites in HTML, CSS and PHP, so we know exactly what AI crawlers see when they land on yours, and how to fix it.
We check what AI says
Every month we put your customers’ questions to the main AI tools and report back on who they recommend. Including you, we hope.
Honest about the limits
Nobody controls what AI says. Anyone guaranteeing you a ChatGPT mention is guessing. We’ll tell you what’s realistic, and no lock-in means you can judge us on results.
4/5
This month
Named by 4 of 5
AI tools recommending you for your top customer questions
- ChatGPTRecommendedYes
- Google AI OverviewsCitedYes
- PerplexityCitedYes
- GeminiMentionedYes
- CopilotNot yetNext
Illustration
Don't just take our word for it
5 Star Google Reviews
5.0from 7 Google reviews
Rated 5 out of 5
Working with Darren has been an absolute pleasure. Professional, creative, and his technical expertise exceeded all expectations. He's changed our website completely and we've had so much feedback and leads since.
Website rebuild, leads up 300%
Olivia Waters
Notts Gas & Electrical
Rated 5 out of 5
By far the best referral I've ever had. Completely hassle free, transformed our website, traffic, rating and emails. Nothing is ever too much, and everything moved so smoothly.
Traffic and rating transformed
Liam Woodward
Notts Gas & Electrical
Rated 5 out of 5
Used Design Lincs for our web design and SEO and couldn't be happier. Done quickly but at an amazing standard. Great service, would absolutely recommend.
Web design and SEO
Jessie Davey
Local business
Rated 5 out of 5
From the first call they actually listened to what we wanted, and the finished site looks miles better than before. Quick to respond, fair on price, and sorted a couple of tweaks after launch without any fuss.
Site rebuilt, responsive and fast
SLC
Local business
Rated 5 out of 5
They didn't just make it look nicer; they thought about how customers use the site and rebuilt it around that. Brilliant communication throughout, a massive step up.
UX-led redesign
Mark Justin
Local business
Rated 5 out of 5
They built us a new website and took over our digital marketing, and the difference has been night and day. Our calls are up and the whole experience was easy. Highly recommended.
Calls up, night and day difference
Clare Henry
Local business
5.0
Read our clients' testimonials on Google. We deliver quality work for businesses across Lincolnshire and the UK.
AI SEO | step by step
How our AI SEO works
- 01
A free AI visibility check
We ask the main AI tools about your business and your market, then show you what they say and who they recommend.
- 02
Your AI SEO plan & quote
What’s stopping AI from naming you, what we’d fix first and what it costs each month. All in writing.
- 03
Making AI notice you
Crawler access, schema, answer-first content and the mentions and reviews AI tools lean on.
- 04
Monthly tracking
A clear report on where AI tools mention and cite you. One month’s notice if you ever want to stop.
Frequently asked questions
AI SEO FAQs
What is AI SEO?
AI SEO is the work that gets your business found, quoted and recommended by AI tools like ChatGPT, Gemini, Perplexity and Google’s AI Overviews. It covers answer engine optimisation (AEO) and generative engine optimisation (GEO), and it sits on top of good, old-fashioned SEO.
How much do AI SEO services cost?
It depends on how competitive your market is and how much groundwork your website needs. Many clients add AI SEO to an existing SEO retainer rather than buying it on its own. Start with a free AI visibility check and you’ll get a fixed, written quote, with no lock-in contract.
Can you guarantee my business will appear in ChatGPT?
No, and you should be wary of anyone who says they can. AI tools decide for themselves what to recommend, and their answers change from one day to the next. What we can do is give them every reason to pick you, and show you each month how often they do.
How do ChatGPT and other AI tools decide which businesses to recommend?
Tools like ChatGPT, Perplexity and Gemini search the web and pull from sources they trust: websites, reviews, business listings, news and industry sites. Businesses with clear information, lots of genuine reviews and plenty of mentions elsewhere tend to come up most. That’s exactly what AI SEO works on.
Is AI SEO different from normal SEO?
It builds on it. Most of what helps you rank in Google, like a fast, well-built site, useful content and trusted links, also helps AI tools find and trust you. AI SEO adds a sharper focus on direct answers, schema, consistent business facts and being mentioned across the web.
Does AI search mean Google SEO no longer matters?
Not at all. Google still handles most searches in the UK, and its AI Overviews sit right inside Google results. AI chat tools also lean heavily on what ranks well on the web. Good SEO and good AI SEO pull in the same direction.
How long does AI SEO take to work?
AI tools that search the live web can pick up changes within weeks, once your pages have been crawled. What AI models already “know” about your business changes more slowly, often over months. Most clients start seeing more mentions within three to six months.
Is AI SEO the same as using AI SEO software?
No. Searching for SEO AI usually turns up software that writes content or suggests keywords for you. That can be handy, but it won’t get you recommended. AI-powered SEO tools are something we use behind the scenes; what we sell is the work of getting AI to trust and name your business.
Can small local businesses benefit from AI SEO?
Yes, often more than big brands. People now ask AI things like “best plumber in Scunthorpe” or “good dentist near Hull”, and the answers lean on Google Business Profiles, reviews and local websites. A small business with a strong local presence can beat much bigger competitors.
How do you measure AI SEO results?
We track a set of real customer questions across the main AI tools each month and record who gets mentioned, cited and recommended. We also measure visits from AI tools like ChatGPT in Google Analytics, appearances in Google’s AI Overviews and, most importantly, the enquiries that come in.
Explore more
SEO by industry
SEO for PlumbersSEO for ElectriciansSEO for LandscapersSEO for LocksmithsSEO for PlasterersSEO for BuildersSEO for JoinersSEO for Cleaning CompaniesSEO for Beauty SalonsSEO for Carpet CleanersSEO for Event PlannersSEO for BarbersSEO for HairdressersSEO for DentistsSEO for GymsSEO for Nail SalonsSEO for Estate AgentsSEO for AestheticsSEO for Tattoo StudiosSEO for Accountants
Local SEO by location
Local SEO Services in ScunthorpeLocal SEO Services in LincolnLocal SEO Services in HullLocal SEO Services in YorkLocal SEO Services in NottinghamLocal SEO Services in DoncasterLocal SEO Services in GainsboroughLocal SEO Services in NewarkLocal SEO Services in GranthamLocal SEO Services in BeverleyLocal SEO Services in BridlingtonLocal SEO Services in Worksop
Free AI visibility check
Let’s get AI talking about you.
Send your web address or give us a ring. We’ll show you what AI tools say about your business today, and what it would take to change the answer.
01724 700 930Call
07480 463438Mobile
2 Ceres Grove, Scunthorpe, DN17 2FLStudio
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