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Taking on cleaning businesses

SEO for Cleaning Companies

Our SEO for cleaning companies brings you the clients every cleaning business wants: regular weekly homes, reliable office contracts and a steady flow of end of tenancy jobs.

One-off cleans are nice. Recurring clients build a business. We help Google send you more of both.

15+
Years doing this
0
Lock-in contracts
0
Hidden fees, ever
Free cleaning SEO check

Who are local customers finding instead?

Tell us your area and the cleaning you offer. We’ll check who ranks for cleaner searches near you and reply within one working day.

What do you need?
No obligation, no hard sell. We reply within one working day.
All-in-one plan

SEO for cleaning companies, website and all, for £180 a month

People are handing you their keys, so they check you out carefully first. The all-in-one plan gives you a website that earns that trust, a Google Business Profile that shows up when people search for cleaners nearby, and local SEO focused on the clients worth having. It all comes in at one monthly price, with nothing upfront and no contract.

  • →Rank for domestic, end of tenancy and office cleaning in every town you cover
  • →Win regular weekly and fortnightly clients, not just one-off cleans
  • →Show the vetting, insurance and consistency that win people’s trust
  • →Use your website to find good cleaners as well as customers
Website + Local SEO for Cleaners
£180/month
No setup fee · No contract · Cancel any time
Website, hosting, a branded email address and local SEO are all in the fee. No setup charge, plus a 60 day money-back guarantee.
Taking on new cleaning clients
  • Hand-built website that books in new clients
  • Google profile filled in and looked after
  • Pages for domestic, commercial and specialist cleans
  • DBS, insurance and team details on show
  • Town pages for every area your teams cover
  • Careers page to help you recruit cleaners
  • Monthly report on calls and enquiries
Keeping your current website?

Local SEO for cleaning firms from £300 a month

We’ll work on your Google profile, reviews, town pages and listings, and leave the website you already have exactly as it is.

£300/month
See local SEO →
Cleans worth ranking for

Cleaning company SEO for every type of clean

A busy parent after a weekly cleaner, a tenant chasing their deposit and an office manager reviewing contracts all search differently. Give each one a page that speaks to them, and Google can match you to all three.

Recurring

Regular domestic cleaning

Weekly and fortnightly cleans are the backbone of a cleaning business. These customers want the same trusted person every time, at a fair hourly rate, and they stay for years.

High demand

End of tenancy cleaning

Tenants want their deposit back and landlords want the place ready for the next people. Urgent, well paid jobs with clear checklists, and letting agents who need them every month.

Contracts

Office & commercial cleaning

Offices, surgeries, schools and shops. Fewer searches but long contracts, and the person searching wants to see reliability, insurance and a proper process.

One-off

Deep cleans

Spring cleans, before a house sale or after years of putting it off. Often the start of a regular arrangement once people see the difference.

Trade work

After builders cleans

Dust everywhere, paint on the windows, plaster on the floors. Builders and homeowners both search for this, and builders become repeat customers.

Seasonal

Holiday lets & Airbnb changeovers

Quick turnarounds between guests, often on busy summer Saturdays. On the coast especially, owners are crying out for reliable changeover teams.

Domestic cleaning

Be the cleaner people find, and trust, first

Searching for a cleaner is a bit like inviting a stranger round. People take their time.

They look at the map, read the reviews, check your website and look for proof you’re vetted, insured and reliable. The cleaning companies that win are the ones who answer those worries before anyone has to ask.

So we show the things that matter: the same cleaner each visit where you can offer it, DBS checks, insurance, who brings the products and how keys are kept safe. Then we make sure Google shows you to people in the streets you already clean.

  • Clear hourly rates or price guides
  • Your vetting, insurance and key policy explained
  • Real reviews from long term clients
  • Areas listed street by street where your teams already work
Building trust

What people need to see before handing over their keys

Every customer has the same quiet worries. Who’s coming into my home? Will they turn up? What if something gets broken? Answer those clearly and your website does the reassuring for you.

Who

The people

Faces and first names make a huge difference. Customers want to know who they’re letting in.

  • Team photos and short intros
  • DBS checks explained
  • The same cleaner where possible
How

The promise

Reliability is what keeps a cleaning client for years. Spell out what happens if a cleaner is off sick or a clean isn’t right.

  • Cover for holidays and sickness
  • A re-clean if anything’s missed
  • Clear cancellation terms
What if

The safety net

Breakages and keys are the two biggest worries. Showing you’ve thought about both sets you apart.

  • Public liability insurance
  • Secure key handling
  • Products and equipment supplied
Recruitment

Find good cleaners as well as new customers

Ask most cleaning business owners what holds them back and it isn’t customers. It’s finding reliable staff. More clients are no good if there’s nobody to send.

Your website can help with both. A proper careers page can rank for cleaning job searches in your area, show what it’s like to work for you and let applicants get in touch in seconds, so you can say yes to the work coming in.

A careers page that ranks

Written for the cleaning job searches people make in your towns.

Why people stay

Pay, flexible hours, products supplied, travel. Show the reasons your team sticks around.

Job listings Google understands

Vacancies marked up so they can appear in Google’s job search results.

Your area

Rank in every town your cleaning teams cover

Cleaning works best in clusters. Five clients on the same estate is a good morning. Five clients spread across the county is a day lost in the car.

We build area pages for the towns and villages where you want more work, and push hardest where you already have teams. That way new clients slot neatly into existing rounds instead of stretching everyone thinner.

  • Area pages built around your existing rounds
  • Service area on Google that matches where you clean
  • Local reviews that mention the town
Don't just take our word for it

5 Star Google Reviews

5.0from 7 Google reviews
Rated 5 out of 5

Working with Darren has been an absolute pleasure. Professional, creative, and his technical expertise exceeded all expectations. He's changed our website completely and we've had so much feedback and leads since.

Website rebuild, leads up 300%
Olivia Waters
Notts Gas & Electrical
Verified
Rated 5 out of 5

By far the best referral I've ever had. Completely hassle free, transformed our website, traffic, rating and emails. Nothing is ever too much, and everything moved so smoothly.

Traffic and rating transformed
Liam Woodward
Notts Gas & Electrical
Verified
Rated 5 out of 5

Used Design Lincs for our web design and SEO and couldn't be happier. Done quickly but at an amazing standard. Great service, would absolutely recommend.

Web design and SEO
Jessie Davey
Local business
Verified
Rated 5 out of 5

From the first call they actually listened to what we wanted, and the finished site looks miles better than before. Quick to respond, fair on price, and sorted a couple of tweaks after launch without any fuss.

Site rebuilt, responsive and fast
SLC
Local business
Verified
Rated 5 out of 5

They didn't just make it look nicer; they thought about how customers use the site and rebuilt it around that. Brilliant communication throughout, a massive step up.

UX-led redesign
Mark Justin
Local business
Verified
Rated 5 out of 5

They built us a new website and took over our digital marketing, and the difference has been night and day. Our calls are up and the whole experience was easy. Highly recommended.

Calls up, night and day difference
Clare Henry
Local business
Verified
5.0Every review, 5 stars

Read our clients' testimonials on Google. We deliver quality work for businesses across Lincolnshire and the UK.

See our Google reviews

Cleaning SEO | step by step

How we grow cleaning businesses

  1. 01

    Tell us your ideal clients

    Weekly homes, tenancy cleans, offices or holiday lets. Tell us what you want more of and where your teams work.

  2. 02

    We look at local cleaning firms

    We see who ranks for cleaner searches in your towns, how many reviews they have and what they’re doing that you aren’t.

  3. 03

    Build trust online

    Website, Google profile, team and trust details, area pages and a careers page, all set up for you.

  4. 04

    Watch the enquiries grow

    A monthly report showing new enquiries by type of clean, plus job applications if you’re recruiting.

Frequently asked questions

Cleaning company SEO FAQs

How much does SEO cost for a cleaning company?

Cleaning firms on the all-in-one plan pay £180 a month for a website, hosting, a branded email address and local SEO, with no setup fee and no contract. If your current website already does a good job, local SEO by itself starts at £300 a month.

Can SEO bring in regular clients rather than one-off cleans?

Yes. We build pages around regular domestic cleaning, show how weekly and fortnightly visits work and gather reviews from long term clients. People looking for a regular cleaner want to see that others have stayed with you, and that’s what persuades them.

How do I rank for end of tenancy cleaning?

Give it a dedicated page with a clear checklist of what’s included, how quickly you can book in and what happens if the landlord or agent isn’t happy. Tenants are often searching under pressure, so speed and a deposit-back focus matter. Letting agents are worth targeting too.

Should I show cleaning prices on my website?

An hourly rate or a guide price for common jobs helps a lot. Price is one of the first things people want to know, and showing it saves time on enquiries that were never going to book. For deep cleans and end of tenancy work, a from price with what affects it works well.

Is commercial cleaning SEO different from domestic?

Quite different. Office managers and business owners search for things like office cleaning or commercial cleaning contracts, and they want to see your process, insurance, references and how you handle out-of-hours access. We give that work its own pages so it doesn’t get mixed up with home cleaning.

How do I show customers my cleaners can be trusted?

Be specific. Explain your vetting and DBS checks, show your insurance, introduce the team with photos and say how keys are stored. Vague promises about being trustworthy mean very little, but clear details settle nerves quickly.

Can my website help me recruit cleaners?

It can, and for many cleaning businesses that’s just as valuable as new customers. A careers page written for local cleaning job searches, with job listings Google can read, gives you a steady trickle of applicants without paying for job board ads.

Should we target holiday let and Airbnb owners?

If you’re near the coast or a tourist area, definitely. Owners need reliable changeovers on tight timescales and they tend to stay with a team that delivers. A page explaining your changeover process, linen options and availability can win steady seasonal work.

Do I need separate pages for oven cleaning, carpets and windows?

If you offer them and want more of that work, yes. Each one is searched for separately, and a single page listing everything won’t rank well for any of them. Start with the services that are most profitable for you.

We clean across lots of towns. How do we rank in all of them?

Your Google profile will be strongest near your base, so area pages on your website do the heavy lifting further out. We prioritise the towns where you already have teams, so new clients fit into existing rounds and your cleaners aren’t driving all day.

Free cleaning SEO check

Let’s fill your rota.

Tell us about your cleaning business and where you work, or give us a call. We’ll show you who customers are finding instead of you right now, and what it would take to change that.

2 Ceres Grove, Scunthorpe, DN17 2FLStudio
Open 24 hours, 7 days a weekHours
Get your free check
Tell us the cleans you offer and the areas you cover.
What do you need?
We reply within one working day.

Unsure about the service you need?

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