Seasonal rush
Self assessment
Sole traders, landlords and anyone with extra income needing a tax return done. Searches climb through the autumn and explode in January.
They searchself assessment accountant near me
Taking on accountants & bookkeepers
SEO for Accountants
Our SEO for accountants gets your practice found by sole traders, landlords and growing businesses searching for help with their tax, their books and Making Tax Digital.
Most people pick an accountant once and stay for years. Be the one they find when they finally start looking.
15+
Years doing this
0
Lock-in contracts
0
Hidden fees, ever
Local SEO pricing
SEO for accountants that keeps new clients coming all year, from £300 a month
A good client can stay with an accountant for a decade, which makes every new one worth a lot. Our local SEO puts your practice in front of people searching for an accountant in your town and the specific help they need, from self assessment to Making Tax Digital. Priced on your market, written down first, with no contract.
- →Rank for accountants near me and the services you want to grow
- →Catch the self assessment rush and the Making Tax Digital wave
- →Win the kind of clients you enjoy working with, not just anyone
- →No long contract, just one month’s notice if you want to stop
Local SEO for Accountants
£300/month
From £300 · monthly rolling · no lock-in
Priced on your town, your competition and the services you want to push. You’ll get a written quote before anything starts.
Taking on new accountancy clients
- Practice Google profile kept complete and current
- Pages for each service and client type
- Fixed fee packages explained clearly
- Qualifications and memberships on show
- Making Tax Digital and deadline guides
- Review requests from happy clients
- Monthly report on new client enquiries
Sole practitioner or bookkeeper?
A website plus local SEO for smaller practices, £180 a month
Smaller practices can have a hand-built website, hosting, branded email and local SEO in one simple plan, with no setup fee.
£180/month
See the £180 plan →Services worth ranking for
Accountancy SEO for the services clients search for
Hardly anyone searches for an accountant and stops there. They search for the help they need right now: a tax return, someone to sort the books, advice on going limited. Each service gets its own page so you’re the answer to the question they’re asking.
New demand
Making Tax Digital
Quarterly digital updates are now law for sole traders and landlords earning over £50,000, with the threshold dropping to £30,000 in April 2027. Plenty of them want someone to handle it.
They searchmaking tax digital accountant
Long term
Limited company accounts
Year end accounts, corporation tax and director’s tax returns. Higher fees and clients who stay for years.
They searchaccountant for limited company near me
Recurring
Bookkeeping & VAT
Monthly bookkeeping, VAT returns and cloud accounting software setup. Regular, predictable work that people search for constantly.
They searchbookkeeping services Lincoln
Steady
Payroll
Small employers who want payroll and pensions taken off their hands. Simple to explain, easy to rank for and rarely shopped around once it’s working.
They searchpayroll services for small business
High value
Business advice & start-ups
Sole trader or limited? How to pay yourself? Start-ups searching for advice become loyal clients if you help them early.
They searchaccountant for new business
Deadlines drive searches
Be ranking before the 31 January rush
Accountant searches follow the tax calendar. The self assessment deadline on 31 January brings a huge spike, and quarterly Making Tax Digital deadlines now add smaller bumps through the year. Rankings take months to build, so the work you do in summer decides how many new clients you sign in winter.
The rough shape of a typical year: building from October and peaking hard in January before the self assessment deadline, with a lift around the start of the new tax year in April.
Illustration
01
Summer: build your pages
Self assessment, Making Tax Digital and fixed fee pages created and ranking long before the rush.
02
Autumn: catch the early birds
Organised clients look for help in October and November. Profile posts and deadline guides bring them to you first.
03
January: fill your capacity
Be visible when the panic sets in, and decide in advance how many last minute returns you’re willing to take.
Choose your clients
Win the clients you actually want to work with
Most accountants have a type of client they love working with and a type they’d rather avoid. SEO lets you choose. Pages written for a specific kind of client rank for their searches and attract more people just like them.
Property
Landlords
Rental income, mortgage interest, capital gains and now Making Tax Digital for those over the threshold. Landlords search for specialists.
- Landlord tax returns
- Capital gains on property sales
- MTD for property income
Sole traders
Tradespeople & freelancers
Plumbers, electricians, hairdressers and freelancers who want their tax sorted without fuss, at a price they can understand.
- Fixed fee tax returns
- Expenses and mileage made simple
- Help switching to MTD software
Growing firms
Limited companies
Directors who want proactive advice, not just year end accounts. Higher fees, longer relationships and plenty of referrals.
- Year end and corporation tax
- Director pay planning
- Bookkeeping, VAT and payroll
Niche pages aren’t limited by distance. A practice in Lincoln with a strong page for landlord accounts can win landlords from right across the country.
AI search
Be the accountant AI points people to
People now ask ChatGPT and Google’s AI questions like whether they need to sign up for Making Tax Digital or how much an accountant costs for a sole trader. AI tools answer using clear, accurate websites from qualified firms, and often name a few local options.
AI answer
Do I need an accountant for Making Tax Digital in Lincoln?
You don’t have to use one, but many sole traders and landlords do. Your Business, a chartered accountancy practice in Lincoln, explains who needs to comply and when on its website, and offers fixed fee MTD packages.
Sourcesyourbusiness.co.ukgov.uk
Illustration
01
Accurate, current guidance
Short, clear explanations of deadlines, thresholds and changes, reviewed by a qualified accountant and kept up to date.
02
Fees clients can see upfront
Fixed fee packages answer the second question everyone asks, and give AI tools something concrete to share.
03
Credentials in plain view
Qualifications, professional body membership and named team members show you’re a trusted source.
Reporting
Measure new clients, not page views
Tax guides can bring in lots of visitors who just want a quick answer. That’s useful, but what really matters is how many become enquiries, and what kind of clients they are.
Your monthly report shows new client enquiries from Google, broken down by service and client type, so you can see which pages are bringing in the work you want.
New client enquiries
Calls, forms and booked consultations from Google each month.
By service and client type
Self assessment, MTD, limited companies, landlords and more.
Year on year
This January against last January, so you can see the work paying off.
January
71 new client enquiries
New clients split by service, every month
- Self assessment38
- Making Tax Digital14
- Limited companies9
- Bookkeeping and VAT10
- New Google reviews12
Illustration
Don't just take our word for it
5 Star Google Reviews
5.0from 7 Google reviews
Rated 5 out of 5
Working with Darren has been an absolute pleasure. Professional, creative, and his technical expertise exceeded all expectations. He's changed our website completely and we've had so much feedback and leads since.
Website rebuild, leads up 300%
Olivia Waters
Notts Gas & Electrical
Rated 5 out of 5
By far the best referral I've ever had. Completely hassle free, transformed our website, traffic, rating and emails. Nothing is ever too much, and everything moved so smoothly.
Traffic and rating transformed
Liam Woodward
Notts Gas & Electrical
Rated 5 out of 5
Used Design Lincs for our web design and SEO and couldn't be happier. Done quickly but at an amazing standard. Great service, would absolutely recommend.
Web design and SEO
Jessie Davey
Local business
Rated 5 out of 5
From the first call they actually listened to what we wanted, and the finished site looks miles better than before. Quick to respond, fair on price, and sorted a couple of tweaks after launch without any fuss.
Site rebuilt, responsive and fast
SLC
Local business
Rated 5 out of 5
They didn't just make it look nicer; they thought about how customers use the site and rebuilt it around that. Brilliant communication throughout, a massive step up.
UX-led redesign
Mark Justin
Local business
Rated 5 out of 5
They built us a new website and took over our digital marketing, and the difference has been night and day. Our calls are up and the whole experience was easy. Highly recommended.
Calls up, night and day difference
Clare Henry
Local business
5.0
Read our clients' testimonials on Google. We deliver quality work for businesses across Lincolnshire and the UK.
Accountancy SEO | step by step
How we grow accountancy practices
- 01
Learn how your practice works
Your team, your capacity, the clients you love working with and the services you want to grow.
- 02
Targets & a fixed monthly fee
Which services, client types and areas to target first, and the monthly cost, before anything starts.
- 03
Pages, profile & guides
Service and niche pages, deadline and MTD guides, a strong Google profile and a review routine.
- 04
Report on new clients
A monthly report on enquiries by service, with one month’s notice if you ever want to stop.
Frequently asked questions
Accountant SEO FAQs
How much does SEO cost for an accountancy firm?
Local SEO for accountants starts from £300 a month. The price depends on your town, the competition and how many services or client types you want to target. You’ll get a fixed, written quote first and there’s no contract. Sole practitioners and bookkeepers can use our £180 all-in-one plan instead.
Can SEO help us win clients outside our town?
Yes. Accountancy is one of the few local services that can easily be done remotely. Your Google profile will be strongest near your office, but niche pages, like accounts for landlords or tradespeople, can rank across a much wider area.
When should we prepare for the self assessment rush?
By late summer. Rankings take a few months to build, so self assessment pages need to be live and gaining ground by October, when organised clients start looking. By January, you want to be choosing which clients to take on.
Is Making Tax Digital a big opportunity for accountants?
A big one. Sole traders and landlords with qualifying income over £50,000 have had to follow MTD for Income Tax since April 2026, and the threshold drops to £30,000 in April 2027. Many are searching for help with software and quarterly updates, and clear MTD pages can bring them straight to you.
Should accountants show fixed fees on their website?
We’d recommend it, at least as from prices for common packages. Price is one of the first things people want to know, and fixed fees reassure clients who worry about surprise bills. It also filters out enquiries that aren’t the right fit.
Do niche pages for landlords or trades really work?
Yes, and they’re one of the best things an accountancy practice can do. A landlord searching for an accountant would rather find a page written for landlords than a generic list of services. Niche pages rank better and convert better.
Do professional body memberships help our SEO?
Indirectly. Listings in directories run by bodies like ICAEW, ACCA or AAT give you trusted links and consistent details, and showing your memberships builds confidence with clients. Only describe yourself as chartered if your firm genuinely qualifies.
Should we write about tax changes on our website?
If you can keep it accurate and timely, yes. Short guides on deadlines, thresholds and new rules attract people searching for answers, and show your expertise. Out of date tax content does more harm than good, so it needs reviewing regularly.
How do we get Google reviews from business clients?
Ask after a job well done, such as once a tax return is filed or year end accounts are signed off, when the relief is real. Business clients are often happy to leave a short review if you make it easy with a direct link.
How long does SEO take for accountants?
Most practices see good progress within three to six months, with profile improvements helping sooner. That’s why we plan around the tax calendar, so your strongest pages are ranking before the busiest months.
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Free accountancy SEO check
Let’s grow your client list.
Tell us about your practice and the clients you want more of, or give us a call. We’ll show you where you rank, who’s winning the searches near you and what it would take to get ahead before the next deadline.
01724 700 930Call
07480 463438Mobile
2 Ceres Grove, Scunthorpe, DN17 2FLStudio
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