Balayage & highlights
Hand painted balayage, babylights and foils. Clients search for these by name and choose almost entirely on photos, so your colour gallery is your shop window.
Our SEO for hairdressers puts your colour work, cuts and bridal styling in front of people who’ve just moved to town or finally decided it’s time for a change.
Loyal regulars keep a salon going. New clients from Google are how it grows.
Most hairdressers are brilliant at keeping clients and terrible at finding new ones, because there’s never time between appointments. The all-in-one plan takes that off your hands: a website that shows off your colour work and links to your booking system, a Google profile that ranks in your town and local SEO for the services you most want to fill. One monthly fee, nothing to pay upfront and no contract.
Keep your site and add local SEO, from £300 a month
We’ll leave your salon website as it is and focus on your Google profile, reviews, service pages and local mentions.
A trim and a blow dry keeps the regulars happy. Colour, extensions and bridal work are where a salon really earns. We build pages around the services you want more of, so new clients find you for exactly those.
Hand painted balayage, babylights and foils. Clients search for these by name and choose almost entirely on photos, so your colour gallery is your shop window.
Box dye disasters and colour gone wrong. These clients are worried and want an expert, and they’ll pay well and travel to find one.
Restyles, re-shapes and a good blow dry before a night out. Often the first booking a new client makes before trusting you with their colour.
Brides, bridesmaids, proms and parties. Bridal clients book months ahead and bring the whole party, so a dedicated page with trials and travel details pays off.
Curly cuts and curl care. Plenty of curly haired clients have spent years being cut the wrong way, and they’ll go out of their way for someone who gets it.
Tape, micro ring and nano ring extensions, plus keratin and smoothing treatments. Bigger tickets and repeat maintenance appointments.
Price is the first question on every new client’s mind, especially for colour. More people now ask an AI tool or read Google’s AI summary before they look at a single salon. If your website gives an honest answer, you’re the salon those tools point to.
Prices vary with hair length and thickness. Your Business, a hair salon in York, lists from prices for balayage on its website, explains what affects the final cost and offers free colour consultations.
Every head is different, so a from price plus what pushes it up gives clients a realistic idea without tying you down.
Explain your consultation and patch test process. Nervous colour clients find it reassuring, and it’s exactly the detail AI tools pick up.
A balayage page full of real balayage. It proves the answer and wins the booking.
You don’t lose anything by sharing a price range. You lose the client who couldn’t find one and booked the salon that had it.
Every salon knows the rush: the run-up to Christmas, then prom and wedding season. New clients are searching hardest at exactly those times, and they’ll book whoever they find first with a free slot.
The rough shape of a typical year: steady through spring, a lift for proms and weddings in early summer, and the biggest rush in November and December.
Christmas availability, party hair and gift vouchers promoted from October, while people are still choosing a salon.
Bridal and occasion pages refreshed in spring with recent work, so you’re ranking when the bookings start.
New year colour changes and offers for the quieter weeks, aimed at people looking for a fresh start.
Not every great hairdresser has a high street salon. Mobile hairdressers and home salons can rank just as well, as long as Google understands where you work.
We set your profile up as a service area business, hide your home address and build pages for the villages you visit. Clients who can’t easily get to a salon, like new mums, older clients and wedding parties, are often searching for exactly you.
Your regulars will book whatever you do. What matters is how many new faces sit in your chairs because of Google, and what they book.
Your monthly report shows calls, bookings and website visits from search, plus which services people were looking for, so you know whether the colour pages are paying their way.
Bookings and calls from Google, tracked month by month.
See whether it was balayage, bridal or just hairdressers near me.
How many new reviews came in, and how your rating compares to salons nearby.
Working with Darren has been an absolute pleasure. Professional, creative, and his technical expertise exceeded all expectations. He's changed our website completely and we've had so much feedback and leads since.
By far the best referral I've ever had. Completely hassle free, transformed our website, traffic, rating and emails. Nothing is ever too much, and everything moved so smoothly.
Used Design Lincs for our web design and SEO and couldn't be happier. Done quickly but at an amazing standard. Great service, would absolutely recommend.
From the first call they actually listened to what we wanted, and the finished site looks miles better than before. Quick to respond, fair on price, and sorted a couple of tweaks after launch without any fuss.
They didn't just make it look nicer; they thought about how customers use the site and rebuilt it around that. Brilliant communication throughout, a massive step up.
They built us a new website and took over our digital marketing, and the difference has been night and day. Our calls are up and the whole experience was easy. Highly recommended.
Read our clients' testimonials on Google. We deliver quality work for businesses across Lincolnshire and the UK.
Hair salon SEO | step by step
Your team, your specialities and the services you’d love more of. We’ll also ask about your quiet days.
We look at the salons ranking for your key services in your town, their reviews and their photos.
Website, colour galleries, Google profile and review prompts, all set up and linked to your booking system.
A monthly report on new bookings from Google and the services people searched for.
£180 a month gets a hair salon the full package: website, hosting, a branded email address and local SEO, with no setup fee and no contract. Already happy with your salon website? Then you can have local SEO on its own from £300 a month.
Give your colour services their own pages, filled with real before and after photos, from prices and an explanation of your consultation. List them as services on your Google profile and post your best colour work regularly. Colour clients choose on photos, so show them plenty.
Yes, as a from price with an explanation of what affects the final cost, like length, thickness and how much work is needed. It sets realistic expectations, filters out mismatched budgets and still leaves you free to quote properly at consultation.
Yes. Set up your Google profile as a service area business with your address hidden, list the places you travel to and build pages for the villages you visit most. Plenty of clients specifically want a hairdresser who comes to them.
Definitely, if you’re good at them. They’re specialist searches with fewer salons competing, and clients will travel further for someone who knows what they’re doing. A page with real results and an explanation of your approach can bring in some of your best clients.
A dedicated bridal page with photos from real weddings, details of trials, travel and packages for bridal parties, and reviews from brides. Brides book months ahead, so it needs to be ranking well before wedding season starts.
Yes. Explaining that you patch test before colour, and when clients need to come in for one, reassures new clients and avoids last minute disappointment. It also shows you take safety seriously, which matters to anyone nervous about trying a new salon.
Before you open. Google lets you set up a Business Profile with a future opening date, and your website can start ranking for your town in the meantime. Arriving with a profile, photos and a website ready means you’re not starting from zero on opening day.
On personality and proof. Chains often have big websites but generic pages. Detailed service pages, real photos of your team’s work, a steady flow of reviews that mention stylists by name and strong local signals let independent salons outrank much bigger competitors in local search.
Profile improvements, fresh photos and a run of new reviews can bring in more bookings within a few weeks. Ranking service pages like balayage in a busy town usually takes three to six months.
Tell us about your salon and where you are, or give us a ring when you’ve got a gap in the column. We’ll show you who new clients are finding instead of you and what it would take to change that.
Call us today, and we'll help you figure out the best solution for your business.
Call us