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Taking on salons & hairdressers

SEO for Hairdressers

Our SEO for hairdressers puts your colour work, cuts and bridal styling in front of people who’ve just moved to town or finally decided it’s time for a change.

Loyal regulars keep a salon going. New clients from Google are how it grows.

15+
Years doing this
0
Lock-in contracts
0
Hidden fees, ever
Free hair salon SEO check

Who are new clients finding first?

Tell us your salon and town. We’ll check who ranks for hairdresser and colour searches near you and reply within one working day.

What do you need?
No obligation, no hard sell. We reply within one working day.
All-in-one plan

SEO for hairdressers, with a salon website included, for £180 a month

Most hairdressers are brilliant at keeping clients and terrible at finding new ones, because there’s never time between appointments. The all-in-one plan takes that off your hands: a website that shows off your colour work and links to your booking system, a Google profile that ranks in your town and local SEO for the services you most want to fill. One monthly fee, nothing to pay upfront and no contract.

  • →Rank for hairdressers near me and the colour services that pay best
  • →Win new clients who’ve moved to the area or fallen out with their old salon
  • →Show off balayage, colour corrections and bridal work properly
  • →Rolling month to month, with a 60 day money-back guarantee
Website + Local SEO for Hair Salons
£180/month
No setup fee · No contract · Cancel any time
The website, hosting, a branded email address and local SEO for one monthly fee. We link it to whichever booking system your salon runs on.
Taking on new hair salon clients
  • Hand-built salon site with online booking
  • A Google profile updated with new colour work
  • Pages for colour, balayage, cuts and bridal
  • Price guides with consultation details
  • Galleries of your best colour work
  • Review requests that go out after each visit
  • Monthly report on new client bookings
Website already working?

Keep your site and add local SEO, from £300 a month

We’ll leave your salon website as it is and focus on your Google profile, reviews, service pages and local mentions.

£300/month
See local SEO →
Services worth ranking for

Hair salon SEO for the services that fill your column

A trim and a blow dry keeps the regulars happy. Colour, extensions and bridal work are where a salon really earns. We build pages around the services you want more of, so new clients find you for exactly those.

Most searched

Balayage & highlights

Hand painted balayage, babylights and foils. Clients search for these by name and choose almost entirely on photos, so your colour gallery is your shop window.

High value

Colour correction

Box dye disasters and colour gone wrong. These clients are worried and want an expert, and they’ll pay well and travel to find one.

Bread and butter

Cuts & blow dries

Restyles, re-shapes and a good blow dry before a night out. Often the first booking a new client makes before trusting you with their colour.

Big days

Bridal & occasion hair

Brides, bridesmaids, proms and parties. Bridal clients book months ahead and bring the whole party, so a dedicated page with trials and travel details pays off.

Specialist

Curly hair

Curly cuts and curl care. Plenty of curly haired clients have spent years being cut the wrong way, and they’ll go out of their way for someone who gets it.

Premium

Extensions & smoothing

Tape, micro ring and nano ring extensions, plus keratin and smoothing treatments. Bigger tickets and repeat maintenance appointments.

Price questions

How much is balayage? Answer it before they ask.

Price is the first question on every new client’s mind, especially for colour. More people now ask an AI tool or read Google’s AI summary before they look at a single salon. If your website gives an honest answer, you’re the salon those tools point to.

01

From prices with context

Every head is different, so a from price plus what pushes it up gives clients a realistic idea without tying you down.

02

What happens at a consultation

Explain your consultation and patch test process. Nervous colour clients find it reassuring, and it’s exactly the detail AI tools pick up.

03

Before and afters for each service

A balayage page full of real balayage. It proves the answer and wins the booking.

You don’t lose anything by sharing a price range. You lose the client who couldn’t find one and booked the salon that had it.

Busy seasons

Be the salon they find before Christmas, prom and wedding season

Every salon knows the rush: the run-up to Christmas, then prom and wedding season. New clients are searching hardest at exactly those times, and they’ll book whoever they find first with a free slot.

01

Get ahead of Christmas

Christmas availability, party hair and gift vouchers promoted from October, while people are still choosing a salon.

02

Own prom and wedding season

Bridal and occasion pages refreshed in spring with recent work, so you’re ranking when the bookings start.

03

Fill January and February

New year colour changes and offers for the quieter weeks, aimed at people looking for a fresh start.

Mobile & village hairdressers

Mobile hairdressers can top Google too

Not every great hairdresser has a high street salon. Mobile hairdressers and home salons can rank just as well, as long as Google understands where you work.

We set your profile up as a service area business, hide your home address and build pages for the villages you visit. Clients who can’t easily get to a salon, like new mums, older clients and wedding parties, are often searching for exactly you.

  • Service area set to the villages you travel to
  • Home address hidden from Google Maps
  • Pages for the places you visit most
Reporting

See exactly how many new clients Google brings

Your regulars will book whatever you do. What matters is how many new faces sit in your chairs because of Google, and what they book.

Your monthly report shows calls, bookings and website visits from search, plus which services people were looking for, so you know whether the colour pages are paying their way.

New client bookings

Bookings and calls from Google, tracked month by month.

What they searched for

See whether it was balayage, bridal or just hairdressers near me.

Your review growth

How many new reviews came in, and how your rating compares to salons nearby.

Don't just take our word for it

5 Star Google Reviews

5.0from 7 Google reviews
Rated 5 out of 5

Working with Darren has been an absolute pleasure. Professional, creative, and his technical expertise exceeded all expectations. He's changed our website completely and we've had so much feedback and leads since.

Website rebuild, leads up 300%
Olivia Waters
Notts Gas & Electrical
Verified
Rated 5 out of 5

By far the best referral I've ever had. Completely hassle free, transformed our website, traffic, rating and emails. Nothing is ever too much, and everything moved so smoothly.

Traffic and rating transformed
Liam Woodward
Notts Gas & Electrical
Verified
Rated 5 out of 5

Used Design Lincs for our web design and SEO and couldn't be happier. Done quickly but at an amazing standard. Great service, would absolutely recommend.

Web design and SEO
Jessie Davey
Local business
Verified
Rated 5 out of 5

From the first call they actually listened to what we wanted, and the finished site looks miles better than before. Quick to respond, fair on price, and sorted a couple of tweaks after launch without any fuss.

Site rebuilt, responsive and fast
SLC
Local business
Verified
Rated 5 out of 5

They didn't just make it look nicer; they thought about how customers use the site and rebuilt it around that. Brilliant communication throughout, a massive step up.

UX-led redesign
Mark Justin
Local business
Verified
Rated 5 out of 5

They built us a new website and took over our digital marketing, and the difference has been night and day. Our calls are up and the whole experience was easy. Highly recommended.

Calls up, night and day difference
Clare Henry
Local business
Verified
5.0Every review, 5 stars

Read our clients' testimonials on Google. We deliver quality work for businesses across Lincolnshire and the UK.

See our Google reviews

Hair salon SEO | step by step

How we bring new clients to your salon

  1. 01

    Tell us about your salon

    Your team, your specialities and the services you’d love more of. We’ll also ask about your quiet days.

  2. 02

    We check who’s winning nearby

    We look at the salons ranking for your key services in your town, their reviews and their photos.

  3. 03

    Show off your work

    Website, colour galleries, Google profile and review prompts, all set up and linked to your booking system.

  4. 04

    Count the new faces

    A monthly report on new bookings from Google and the services people searched for.

Frequently asked questions

Hair salon SEO FAQs

What does SEO cost for a hair salon?

£180 a month gets a hair salon the full package: website, hosting, a branded email address and local SEO, with no setup fee and no contract. Already happy with your salon website? Then you can have local SEO on its own from £300 a month.

How do I get more colour and balayage clients from Google?

Give your colour services their own pages, filled with real before and after photos, from prices and an explanation of your consultation. List them as services on your Google profile and post your best colour work regularly. Colour clients choose on photos, so show them plenty.

Should I show prices for colour when every head is different?

Yes, as a from price with an explanation of what affects the final cost, like length, thickness and how much work is needed. It sets realistic expectations, filters out mismatched budgets and still leaves you free to quote properly at consultation.

Can I rank as a mobile hairdresser?

Yes. Set up your Google profile as a service area business with your address hidden, list the places you travel to and build pages for the villages you visit most. Plenty of clients specifically want a hairdresser who comes to them.

Is it worth having a page for curly hair or colour correction?

Definitely, if you’re good at them. They’re specialist searches with fewer salons competing, and clients will travel further for someone who knows what they’re doing. A page with real results and an explanation of your approach can bring in some of your best clients.

How do I get more bridal hair bookings?

A dedicated bridal page with photos from real weddings, details of trials, travel and packages for bridal parties, and reviews from brides. Brides book months ahead, so it needs to be ranking well before wedding season starts.

Should I mention patch tests on my website?

Yes. Explaining that you patch test before colour, and when clients need to come in for one, reassures new clients and avoids last minute disappointment. It also shows you take safety seriously, which matters to anyone nervous about trying a new salon.

I’m opening a new salon. When should I start SEO?

Before you open. Google lets you set up a Business Profile with a future opening date, and your website can start ranking for your town in the meantime. Arriving with a profile, photos and a website ready means you’re not starting from zero on opening day.

How can a small salon compete with a big chain nearby?

On personality and proof. Chains often have big websites but generic pages. Detailed service pages, real photos of your team’s work, a steady flow of reviews that mention stylists by name and strong local signals let independent salons outrank much bigger competitors in local search.

How long until more new clients book from Google?

Profile improvements, fresh photos and a run of new reviews can bring in more bookings within a few weeks. Ranking service pages like balayage in a busy town usually takes three to six months.

Free hair salon SEO check

Let’s bring in new faces.

Tell us about your salon and where you are, or give us a ring when you’ve got a gap in the column. We’ll show you who new clients are finding instead of you and what it would take to change that.

2 Ceres Grove, Scunthorpe, DN17 2FLStudio
Open 24 hours, 7 days a weekHours
Get your free check
Tell us your salon name and your town.
What do you need?
We reply within one working day.

Unsure about the service you need?

Call us today, and we'll help you figure out the best solution for your business.

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