Facials & skin treatments
Hydrating facials, peels, microneedling and skin consultations. Clients want to know what each one does and who it suits, so a page that explains it properly wins the booking.
Our SEO for beauty salons puts your treatments in front of local clients searching for a facial, a lash lift or a last minute wax, and lets them book you there and then.
Less paying commission on new clients. More bookings that come straight to you, from people who live around the corner.
Your treatments are good. Your reviews are glowing. But if a new client searching on their phone can’t find you, they’ll book whoever they can find. The all-in-one plan gives you a beautiful, fast website linked to your booking system, a Google profile clients can book from and local SEO for every treatment you want to fill. You pay one price each month, with no setup cost and no contract to sign.
Keep it and add local SEO from £300 a month
We’ll focus on your Google profile, reviews, treatment pages and local mentions, and leave your existing site and booking setup exactly as they are.
Nobody searches for “a beauty salon” and books whatever comes up. They search for the treatment they want, often with “near me” on the end. Every treatment you want to sell more of gets its own page, so you show up for those exact searches.
Hydrating facials, peels, microneedling and skin consultations. Clients want to know what each one does and who it suits, so a page that explains it properly wins the booking.
Lash extensions, infills and lash lifts. Infill clients come back every few weeks, so one new lash client found on Google is worth a year of bookings.
Lamination, tinting, HD brows and shaping. Brow searches follow trends quickly, and a page with fresh photos of your work keeps you in the running.
Legs, underarms, bikini and more. Simple to book, high in demand and often the first treatment a new client tries before booking something bigger.
Holidays, parties, prom and weddings. Searches jump at the same points every year, and clients want to book in a hurry.
Brides book months ahead and often bring the whole bridal party. A dedicated bridal page with packages and photos can bring in some of your biggest bookings.
When someone searches for a facial nearby, your Google profile is your shop window, your price list and your front desk all at once. If it’s bare, they move on to the next salon in the list.
We fill it with everything a new client wants to see: your treatments and prices, photos of the salon and your work, opening hours and a steady stream of reviews. Then we connect your booking system, so a Book button lets clients pick a time without leaving Google.
New lash lift and tint offer for October, plus a few Saturday slots left before Christmas. Book online in seconds.
Booking marketplaces are useful, and plenty of salons use them. But when a new client finds you through a marketplace listing, many platforms take a share of that first booking, sometimes a third or more. Clients who find you through your own Google profile and website cost you nothing extra.
You can keep your booking software. We just make sure more new clients arrive through your own front door, rather than through someone else’s marketplace.
No salon on the high street? You can still be the first name people find.
Lots of brilliant beauty therapists work from a home salon, a rented room or travel to clients. Google is happy to rank all of them, as long as your profile is set up the right way and your website makes it clear where you work and what you offer.
For mobile therapists we list the towns you travel to and hide your home address. For home salons we show what clients can expect when they arrive, so nobody feels unsure about knocking on a front door.
Fully qualified and insured beauty therapist coming to you across Brigg, Barton and nearby villages. Evening and weekend appointments.
Beauty bookings have a rhythm. Searches for tans, brows and lashes climb ahead of summer holidays and weddings, then again before Christmas parties. If you’re ranking when the rush starts, the diary fills itself. If you’re not, the bookings go elsewhere.
The rough shape of a typical year: busiest in early summer and the run-up to Christmas, with smaller bumps around Valentine’s Day and Mother’s Day.
Treatment pages and profile updates go live a few weeks before each busy spell, so Google has time to pick them up.
Spray tans and lashes before summer, party glam and gift vouchers before Christmas, skin treatments in the new year.
Offers and posts aimed at the slower months keep your column busy when demand dips.
Working with Darren has been an absolute pleasure. Professional, creative, and his technical expertise exceeded all expectations. He's changed our website completely and we've had so much feedback and leads since.
By far the best referral I've ever had. Completely hassle free, transformed our website, traffic, rating and emails. Nothing is ever too much, and everything moved so smoothly.
Used Design Lincs for our web design and SEO and couldn't be happier. Done quickly but at an amazing standard. Great service, would absolutely recommend.
From the first call they actually listened to what we wanted, and the finished site looks miles better than before. Quick to respond, fair on price, and sorted a couple of tweaks after launch without any fuss.
They didn't just make it look nicer; they thought about how customers use the site and rebuilt it around that. Brilliant communication throughout, a massive step up.
They built us a new website and took over our digital marketing, and the difference has been night and day. Our calls are up and the whole experience was easy. Highly recommended.
Read our clients' testimonials on Google. We deliver quality work for businesses across Lincolnshire and the UK.
Salon SEO | step by step
Your treatments, your quiet days and the clients you’d love more of. We’ll plan around what makes you the most money.
We look at which salons rank for your treatments nearby, their reviews and their profiles, and where you can beat them.
We build your site, set up your Google profile with a Book button and get review requests going after every appointment.
A monthly report showing bookings and calls from Google, and which treatments people searched for.
The all-in-one plan costs £180 a month and pays for your salon website, hosting, a branded email address and local SEO. No setup charge, no contract. Salons that already love their website can choose local SEO on its own, from £300 a month.
Keep using them to run your diary. The difference is where new clients come from. Clients who find you through a marketplace listing can cost you a commission on their first booking, while clients who find you through your own Google profile and website don’t. SEO grows that second group.
Yes, if your booking system supports it. Platforms such as Fresha, Booksy and Treatwell can add a Book button to your Google Business Profile, so clients choose a treatment and time without leaving Google. We’ll help you get it connected and make sure your details match.
The ones you want to sell more of, yes. Someone searching for lash extensions wants a page about lash extensions, with prices, aftercare and photos, not a long treatment menu. Separate pages give each treatment its own chance to rank.
Yes. Your Google profile can be set up as a service area business with your home address hidden and the towns you travel to listed instead. Your website then covers those areas and the treatments you bring to clients.
Not directly, because Google doesn’t rank you on Instagram posts. But the same photos are gold on your website and Google profile, where new clients searching for you will actually see them. We’ll help you reuse your best work in the places that bring bookings.
Ask while they’re still admiring their lashes or glowing from a facial, and make it easy. An automatic review request after each appointment, or a small QR code at the desk, works far better than hoping people remember. Never offer discounts for reviews, as that breaks Google’s rules.
Yes. These treatments are popular and well searched. Practitioners and premises usually need to be registered with the local council for skin piercing work, so saying you’re registered on the page reassures clients and shows you take it seriously.
Those come with much stricter advertising rules, especially around prescription medicines like anti-wrinkle injections. If you offer them, see our SEO for aesthetics page, which explains how we market them safely.
A well set up Google profile with a Book button can bring in extra bookings within a few weeks. Ranking your treatment pages in a busy town usually takes three to six months, so it pays to start well before your busiest season.
Tell us about your salon or the treatments you offer, or give us a call between clients. We’ll show you where you appear on Google and how many bookings you could be missing.
Call us today, and we'll help you figure out the best solution for your business.
Call us