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Taking on salons & beauty therapists

SEO for Beauty Salons

Our SEO for beauty salons puts your treatments in front of local clients searching for a facial, a lash lift or a last minute wax, and lets them book you there and then.

Less paying commission on new clients. More bookings that come straight to you, from people who live around the corner.

15+
Years doing this
0
Lock-in contracts
0
Hidden fees, ever
Free salon SEO check

See who’s taking your bookings.

Tell us your salon and the treatments you want to fill. We’ll check who ranks near you and reply within one working day.

What do you need?
No obligation, no hard sell. We reply within one working day.
All-in-one plan

SEO for beauty salons, with a website that books clients in, for £180 a month

Your treatments are good. Your reviews are glowing. But if a new client searching on their phone can’t find you, they’ll book whoever they can find. The all-in-one plan gives you a beautiful, fast website linked to your booking system, a Google profile clients can book from and local SEO for every treatment you want to fill. You pay one price each month, with no setup cost and no contract to sign.

  • →Rank for facials, lashes, brows, waxing and more in your town
  • →Let new clients book straight from Google, without a marketplace taking a cut
  • →Fill the quiet days and the treatments that don’t sell themselves
  • →Cancel whenever you like, with a 60 day money-back guarantee
Website + Local SEO for Salons
£180/month
No setup fee · No contract · Cancel any time
Covers the website, hosting, a branded email address and local SEO. Fresha, Booksy, Treatwell and most other booking systems plug straight in.
Taking on new salon clients
  • A salon website your booking system plugs into
  • Google Business Profile with a Book button
  • A page for each treatment you want to fill
  • Price list clients can find and understand
  • Gallery of your best work
  • Automatic review requests once clients leave
  • A monthly look at bookings and calls from Google
Love your current website?

Keep it and add local SEO from £300 a month

We’ll focus on your Google profile, reviews, treatment pages and local mentions, and leave your existing site and booking setup exactly as they are.

£300/month
See local SEO →
Treatments worth ranking for

Beauty salon SEO built treatment by treatment

Nobody searches for “a beauty salon” and books whatever comes up. They search for the treatment they want, often with “near me” on the end. Every treatment you want to sell more of gets its own page, so you show up for those exact searches.

Most searched

Facials & skin treatments

Hydrating facials, peels, microneedling and skin consultations. Clients want to know what each one does and who it suits, so a page that explains it properly wins the booking.

Repeat bookings

Lashes

Lash extensions, infills and lash lifts. Infill clients come back every few weeks, so one new lash client found on Google is worth a year of bookings.

Trending

Brows

Lamination, tinting, HD brows and shaping. Brow searches follow trends quickly, and a page with fresh photos of your work keeps you in the running.

Steady earner

Waxing

Legs, underarms, bikini and more. Simple to book, high in demand and often the first treatment a new client tries before booking something bigger.

Seasonal

Spray tans

Holidays, parties, prom and weddings. Searches jump at the same points every year, and clients want to book in a hurry.

High value

Bridal & occasion packages

Brides book months ahead and often bring the whole bridal party. A dedicated bridal page with packages and photos can bring in some of your biggest bookings.

Google Business Profile

Turn your Google profile into a booking button

When someone searches for a facial nearby, your Google profile is your shop window, your price list and your front desk all at once. If it’s bare, they move on to the next salon in the list.

We fill it with everything a new client wants to see: your treatments and prices, photos of the salon and your work, opening hours and a steady stream of reviews. Then we connect your booking system, so a Book button lets clients pick a time without leaving Google.

  • Book from Google. Booking systems like Fresha, Booksy and Treatwell can link to your profile, so clients book in a couple of taps.
  • Photos that sell. Your salon, your team and your results. New clients want to see where they’re going and what they’ll get.
  • Reviews on autopilot. Review requests sent after each appointment, so your rating keeps growing without you having to ask.
Marketplaces vs your own bookings

Stop paying commission on clients who searched for you

Booking marketplaces are useful, and plenty of salons use them. But when a new client finds you through a marketplace listing, many platforms take a share of that first booking, sometimes a third or more. Clients who find you through your own Google profile and website cost you nothing extra.

Marketplace listing
Found on the booking app’s own site
New client fees
A commission on the first booking on many platforms
Who they see
You, alongside every other salon in town
Your brand
Their app, their name, their recommendations
If you leave
Your profile and reviews stay behind
What we build
Your own Google presence
Your profile, your website, your booking link
New client fees
None, whatever they book
Who they see
Your salon, your prices, your reviews
Your brand
Front and centre from the first search
If you leave
Your rankings and reviews are still yours

You can keep your booking software. We just make sure more new clients arrive through your own front door, rather than through someone else’s marketplace.

Beauty therapists

SEO for beauty therapists working from home or on the go

No salon on the high street? You can still be the first name people find.

Lots of brilliant beauty therapists work from a home salon, a rented room or travel to clients. Google is happy to rank all of them, as long as your profile is set up the right way and your website makes it clear where you work and what you offer.

For mobile therapists we list the towns you travel to and hide your home address. For home salons we show what clients can expect when they arrive, so nobody feels unsure about knocking on a front door.

  • Service area set up for mobile therapists
  • Home address hidden unless clients visit
  • Clear details of parking, access and what to expect
  • Pages for the treatments you offer, not a long list
Busy seasons

Be booked solid for wedding season and Christmas

Beauty bookings have a rhythm. Searches for tans, brows and lashes climb ahead of summer holidays and weddings, then again before Christmas parties. If you’re ranking when the rush starts, the diary fills itself. If you’re not, the bookings go elsewhere.

01

Plan ahead for each peak

Treatment pages and profile updates go live a few weeks before each busy spell, so Google has time to pick them up.

02

Push the right treatments

Spray tans and lashes before summer, party glam and gift vouchers before Christmas, skin treatments in the new year.

03

Fill the quiet weeks

Offers and posts aimed at the slower months keep your column busy when demand dips.

Don't just take our word for it

5 Star Google Reviews

5.0from 7 Google reviews
Rated 5 out of 5

Working with Darren has been an absolute pleasure. Professional, creative, and his technical expertise exceeded all expectations. He's changed our website completely and we've had so much feedback and leads since.

Website rebuild, leads up 300%
Olivia Waters
Notts Gas & Electrical
Verified
Rated 5 out of 5

By far the best referral I've ever had. Completely hassle free, transformed our website, traffic, rating and emails. Nothing is ever too much, and everything moved so smoothly.

Traffic and rating transformed
Liam Woodward
Notts Gas & Electrical
Verified
Rated 5 out of 5

Used Design Lincs for our web design and SEO and couldn't be happier. Done quickly but at an amazing standard. Great service, would absolutely recommend.

Web design and SEO
Jessie Davey
Local business
Verified
Rated 5 out of 5

From the first call they actually listened to what we wanted, and the finished site looks miles better than before. Quick to respond, fair on price, and sorted a couple of tweaks after launch without any fuss.

Site rebuilt, responsive and fast
SLC
Local business
Verified
Rated 5 out of 5

They didn't just make it look nicer; they thought about how customers use the site and rebuilt it around that. Brilliant communication throughout, a massive step up.

UX-led redesign
Mark Justin
Local business
Verified
Rated 5 out of 5

They built us a new website and took over our digital marketing, and the difference has been night and day. Our calls are up and the whole experience was easy. Highly recommended.

Calls up, night and day difference
Clare Henry
Local business
Verified
5.0Every review, 5 stars

Read our clients' testimonials on Google. We deliver quality work for businesses across Lincolnshire and the UK.

See our Google reviews

Salon SEO | step by step

How we fill your appointment book

  1. 01

    Tell us what you want to fill

    Your treatments, your quiet days and the clients you’d love more of. We’ll plan around what makes you the most money.

  2. 02

    We check your local competition

    We look at which salons rank for your treatments nearby, their reviews and their profiles, and where you can beat them.

  3. 03

    Website, profile & booking

    We build your site, set up your Google profile with a Book button and get review requests going after every appointment.

  4. 04

    More bookings, clearly tracked

    A monthly report showing bookings and calls from Google, and which treatments people searched for.

Frequently asked questions

Beauty salon SEO FAQs

How much does SEO cost for a beauty salon?

The all-in-one plan costs £180 a month and pays for your salon website, hosting, a branded email address and local SEO. No setup charge, no contract. Salons that already love their website can choose local SEO on its own, from £300 a month.

I already use Fresha or Treatwell. Why do I need SEO?

Keep using them to run your diary. The difference is where new clients come from. Clients who find you through a marketplace listing can cost you a commission on their first booking, while clients who find you through your own Google profile and website don’t. SEO grows that second group.

Can clients book straight from my Google profile?

Yes, if your booking system supports it. Platforms such as Fresha, Booksy and Treatwell can add a Book button to your Google Business Profile, so clients choose a treatment and time without leaving Google. We’ll help you get it connected and make sure your details match.

Should every treatment have its own page?

The ones you want to sell more of, yes. Someone searching for lash extensions wants a page about lash extensions, with prices, aftercare and photos, not a long treatment menu. Separate pages give each treatment its own chance to rank.

Can I rank as a mobile beauty therapist without a salon?

Yes. Your Google profile can be set up as a service area business with your home address hidden and the towns you travel to listed instead. Your website then covers those areas and the treatments you bring to clients.

Do my Instagram photos help my Google rankings?

Not directly, because Google doesn’t rank you on Instagram posts. But the same photos are gold on your website and Google profile, where new clients searching for you will actually see them. We’ll help you reuse your best work in the places that bring bookings.

How do I get more Google reviews from salon clients?

Ask while they’re still admiring their lashes or glowing from a facial, and make it easy. An automatic review request after each appointment, or a small QR code at the desk, works far better than hoping people remember. Never offer discounts for reviews, as that breaks Google’s rules.

Can I promote microblading and semi-permanent make-up?

Yes. These treatments are popular and well searched. Practitioners and premises usually need to be registered with the local council for skin piercing work, so saying you’re registered on the page reassures clients and shows you take it seriously.

What about aesthetic treatments like fillers?

Those come with much stricter advertising rules, especially around prescription medicines like anti-wrinkle injections. If you offer them, see our SEO for aesthetics page, which explains how we market them safely.

How long before I get more bookings from Google?

A well set up Google profile with a Book button can bring in extra bookings within a few weeks. Ranking your treatment pages in a busy town usually takes three to six months, so it pays to start well before your busiest season.

Free salon SEO check

Let’s fill your column.

Tell us about your salon or the treatments you offer, or give us a call between clients. We’ll show you where you appear on Google and how many bookings you could be missing.

2 Ceres Grove, Scunthorpe, DN17 2FLStudio
Open 24 hours, 7 days a weekHours
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Tell us your treatments and your town.
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