Our SEO for plumbers puts your van in front of people the moment their boiler gives up or a pipe starts dripping through the ceiling.
No more paying for shared leads or waiting on word of mouth. Just your phone ringing with local jobs you actually want.
Most plumbers we speak to have one of two problems. No website at all, or a site a mate built years ago that Google has quietly forgotten about. Our all-in-one plan fixes both. We build you a fast website, set up your Google Business Profile and do the local SEO that gets you into the map pack, all for one monthly price with no setup fee and no contract.
Keep your site and add local SEO from £300 a month
If your website already looks the part, we’ll leave it alone and put the work into your Business Profile, reviews and rankings across every town you cover.
Not all plumbing work is equal. A tap washer pays for your diesel. A new combi pays for your holiday. We build your website and profile around the jobs you want more of, so Google sends you the right calls, not just more of them.
Combi swaps, system upgrades and full new installs. People research these for a week or two before picking someone, so a good page with your prices, brands and warranties does a lot of the selling for you.
Burst pipes, no hot water, water coming through the light fitting. Nobody scrolls to page two at 7am with a towel on the floor. They ring the first decent looking plumber on the map.
Annual services turn one-off customers into regulars and keep your diary steady through the summer. Breakdown repairs then pour in as soon as the weather turns.
Landlords need a gas safety check every year, and plenty of them own several houses. Rank for landlord searches and one good customer can mean a handful of jobs, every year, without you lifting a finger to find them.
Full refits, walk-in showers and wet rooms. Homeowners want to see finished jobs before they let you near their house, so each one gets a proper gallery and its own page to rank.
Dripping taps, leaking radiators, blocked toilets and outside taps. Smaller jobs, but they keep the phone ringing, and they’re often how a customer first finds you before booking the new boiler.
When the heating goes off, people don’t search for a plumber. They search for a gas engineer.
Boiler breakdowns, no heating, a pressure gauge that keeps dropping. These searches use different words to general plumbing, and Google treats them differently too. If your website and profile only talk about plumbing, you’ll miss the people looking for exactly what you’re qualified to do.
We set your Business Profile categories properly, write pages for the heating work you do and put your Gas Safe registration front and centre. Homeowners can check your licence number on the Gas Safe Register in seconds, and the ones who check are usually the customers you want.
Gas Safe registered engineers repairing all major boiler brands across Lincoln and the surrounding villages. Fixed prices, fully insured.
Boiler repair searches follow the weather. Quiet in summer, then a rush the week everyone switches their heating on and finds it doesn’t work. SEO takes a few months to build, so the plumbers who start in summer are the ones who take the winter calls.
The rough shape of a typical year: low through summer, climbing from late September and peaking in the coldest weeks. Every cold snap adds a sharp spike on top.
We get your pages, profile and reviews sorted while things are quiet, so Google has months to trust you before demand climbs.
Posts and reminders about getting boilers checked before winter. Customers book ahead, and you fill September and October with planned work.
When the cold arrives you’re already in the map pack, showing as open, with fresh reviews that mention same day repairs.
Lead sites and directories have their place, and plenty of good plumbers got started on them. But if they’re your main source of work, you’re paying for every enquiry and racing other trades to ring back first.
You don’t have to quit the lead sites overnight. Most plumbers keep one running while their own rankings build, then cut back once the phone’s ringing from Google.
Reviews are one of the biggest reasons Google picks one plumber over another for the map pack, and they’re the first thing a customer compares before ringing you.
The hard bit is asking. You’ve finished the job, you’re packing up, and the last thing you fancy is asking for a favour. So we make it a two second job. One tap on your phone sends a friendly text with a direct link while the customer is still delighted their hot water is back.
The best reviews mention the job and the town. “Fixed our boiler same day in Brigg” does far more for you than “great service”, and we’ll show you how to nudge customers that way without putting words in their mouth.
Google leans heavily on distance. If you’re based in Scunthorpe you’ll find it fairly easy to rank there, and much harder in Brigg, Barton or Epworth, even if you’re working in those places every week.
The answer is a proper page for each town you cover, written for the people who live there: the jobs you do most locally, how quickly you can usually get out and the areas you know well. Not the same page with the town name swapped, which Google spots straight away.
Working with Darren has been an absolute pleasure. Professional, creative, and his technical expertise exceeded all expectations. He's changed our website completely and we've had so much feedback and leads since.
By far the best referral I've ever had. Completely hassle free, transformed our website, traffic, rating and emails. Nothing is ever too much, and everything moved so smoothly.
Used Design Lincs for our web design and SEO and couldn't be happier. Done quickly but at an amazing standard. Great service, would absolutely recommend.
From the first call they actually listened to what we wanted, and the finished site looks miles better than before. Quick to respond, fair on price, and sorted a couple of tweaks after launch without any fuss.
They didn't just make it look nicer; they thought about how customers use the site and rebuilt it around that. Brilliant communication throughout, a massive step up.
They built us a new website and took over our digital marketing, and the difference has been night and day. Our calls are up and the whole experience was easy. Highly recommended.
Read our clients' testimonials on Google. We deliver quality work for businesses across Lincolnshire and the UK.
Plumbing SEO | step by step
Ten minutes on the phone, at lunch or once you’ve finished for the day. Tell us the work you want more of and where you want it.
We search the way your customers do, for boiler repairs, emergency plumbers and bathroom fitters in your towns, and show you who’s beating you and why.
We build your site, sort your Business Profile and get reviews coming in. You keep working. Most of it needs nothing from you but a few photos.
Each month you see how many people rang, asked for directions or filled in your form, and which searches brought them to you.
Plumbers on our all-in-one plan pay £180 a month, and that includes the website, hosting, a branded email address and the local SEO itself, with no setup fee and no contract. Got a website you’re happy with? Local SEO on its own starts from £300 a month, depending on how many towns you want to cover and how busy your area is.
Most plumbers notice more calls within three to six months. A properly set up Business Profile can start bringing in enquiries within weeks, while ranking your website for busy searches like boiler installation in a large town takes longer. Starting in spring or summer means you’re ready for the winter rush.
We can give you the best possible shot. Google ranks the map pack on how relevant you are, how close you are to the person searching and how well reviewed you are, and we work on all three. Opening hours matter too, because a profile showing as closed at 10pm won’t appear for late night emergencies.
No. Set your profile up as a service area business, hide your address and list the towns you cover instead. It’s exactly what Google expects from plumbers who travel to customers, it keeps your home private and it won’t stop you ranking.
For the jobs you want more of, yes. One page trying to rank for boilers, bathrooms and blocked drains won’t rank well for any of them. A dedicated boiler installation page with your prices, brands and warranties gives Google a clear answer and gives the customer what they came for.
Yes. We’d build everything around heating instead of general plumbing: boiler repairs, servicing, installs, landlord certificates and heat pumps if you fit them. Gas engineers often do especially well from SEO, because the jobs are higher value and the searches are more specific.
Yes, along with the type of work you’re qualified for. Lots of homeowners check engineers on the Gas Safe Register before they book, and showing your number up front removes the doubt. It also helps Google and AI search tools trust that you’re a real, registered business.
That’s one of the things it does best. We put most of the effort into the pages and searches that lead to installs and bathroom refits, while still picking up the repair work that keeps you busy. You decide the mix and we build around it.
Directories are useful, and a good profile on one even helps your local SEO. The difference is that customers who find you on Google ring you directly, without a list of other plumbers beside your name. Many of our clients keep a directory running while their rankings grow, then decide whether it’s still worth the fee.
Yes. We’re based in Scunthorpe and work with plumbers and heating engineers across Lincolnshire, Yorkshire, Nottinghamshire and the rest of the UK. Most of it happens over the phone, so it makes no difference whether you’re in Grimsby or Gloucester.
Tell us what you do and where you work, or give us a ring between jobs. You’ll speak to someone who does SEO for trades every day and get a straight answer on what it would take to win your area.
Call us today, and we'll help you figure out the best solution for your business.
Call us