5-Star Rated
01724 700 930Contact Us
Taking on new local SEO clients

Local SEO Services

Picture someone five minutes down the road searching for exactly what you do. You’re top of the map, five stars showing, and they tap call.

That’s what our local SEO services are built for. More calls, bookings and walk-ins from the people right on your doorstep.

15+
Years doing this
0
Lock-in contracts
0
Hidden fees, ever
Free local SEO check

See where you rank locally.

Tell us your business and the towns you cover. We’ll come back within one working day with where you stand and what it would take to reach the map pack.

What do you need?
No obligation, no hard sell. We reply within one working day.
Where we work

Local SEO Service in your area

We’re a local SEO company based in Scunthorpe, helping businesses get found right across Lincolnshire, Yorkshire and Nottinghamshire. Whether you call it local SEO, localised SEO or local search engine optimisation, the aim is the same: more customers from the places you actually work. Pick your town to see how it works where you are.

Not on the list? We work with local businesses all over the UK. Tell us where you are.

Local SEO for small businesses and trades

If your customers come from a town, a county or a handful of postcodes, our local SEO optimisation services are built for you.

Local SEO for

Plumbers

Emergency searches go to whoever shows on the map first. Make that you, not the van down the road.

Local SEO for

Roofers

Big jobs, local customers. Get in front of homeowners before they ring three others for quotes.

Local SEO for

Electricians & trades

Turn “electrician near me” into a diary full of booked work in the postcodes you cover.

Local SEO for

Dentists & clinics

Fill your appointment book with patients who live and work a few minutes away.

Local SEO for

Solicitors & lawyers

People pick a solicitor on trust. Reviews and a strong local presence earn it before the first call.

Local SEO for

Restaurants & cafés

Be the place that pops up when someone nearby is hungry and scrolling on their phone.

Local SEO for

Shops & salons

Get more people through the door from the streets and villages around you.

Local SEO for

Small businesses

Local small business SEO that brings more customers from your own patch, without spending more on ads.

Local SEO pricing

Affordable local SEO packages with no contract holding you in

Our local SEO packages start from £300 a month. The price depends on how many towns you want to win and how crowded your market is. You’ll get a fixed, written quote before anything starts, and you can stop with one month’s notice.

  • →Win a spot in Google’s local three pack for the searches that turn into booked jobs
  • →Show up for “near me” searches in every town and postcode you cover
  • →Build a steady stream of five star reviews that sells you before you pick up the phone
  • →Know exactly what you’re paying each month, with nothing hidden
Local SEO Packages
£300/month
From £300 · monthly rolling · no lock-in
Priced on the number of towns you want to rank in and how competitive your industry is. Your written quote comes before any work starts.
Taking on new local SEO clients
  • Google Business Profile set up and optimised
  • Map pack targeting across your service area
  • Citations cleaned up on UK directories
  • A simple system for collecting reviews
  • Location pages for the towns you serve
  • Links from genuine local sources
  • Monthly report measured on calls and enquiries
For local trades & small businesses

Website and local SEO in one simple plan

A hand-built website, local SEO, hosting and branded email, all looked after for you. No setup fee, no contract.

£180/month
See the £180 plan →
The basics

What is Local SEO

Local SEO is how you get your business found by people searching nearby.

Whenever someone searches with a place in mind, like “dentist in Lincoln” or “roofer near me”, Google switches to local results. It shows a map with three businesses, known as the local pack, then a list of local websites underneath. Local SEO is the work that gets you into both.

Google judges local results on three things: how relevant you are to the search, how close you are to the person searching and how well known and well reviewed you are. You can’t move your premises, but you can improve almost everything else.

  • A complete, active Google Business Profile
  • Plenty of recent, genuine reviews
  • A page for every town you serve
  • The same name, address and number everywhere online
  • Links and mentions from your local community
Know the difference

Difference between SEO, Local SEO, AEO & GEO

Four labels, one goal: getting your business in front of people who are ready to buy. Here’s where each one shows you up, and the kind of search it wins.

SEO
Search engine optimisation
What it is
Ranking your website in Google’s normal results for what you sell, wherever you want to compete.
Where you show up
The standard list of results in Google and Bing
Typical search
commercial roofing contractor
See our SEO services
This page
Local SEO
Local search engine optimisation
What it is
Ranking for searches with a place in mind, in the map pack and the local results under it.
Where you show up
Google Maps, the local map pack and “near me” results
Typical search
roofer near me
AEO
Answer engine optimisation
What it is
Getting your business quoted as the direct answer to a question, without the searcher needing to click.
Where you show up
Google AI Overviews, featured snippets and voice assistants
Typical search
how much does a new roof cost?
GEO
Generative engine optimisation
What it is
Getting recommended by AI chat tools when people ask them for a suggestion.
Where you show up
ChatGPT, Gemini, Perplexity and Copilot
Typical search
who is a good roofer in Lincoln?

You don’t have to pick one. Strong local SEO builds the reviews, listings and clear business details that SEO, AEO and GEO all lean on. Our technical SEO work then makes sure AI tools can read it all.

How it works

How Local SEO Helps You Get Found

Local SEO isn’t one big trick. It’s six things done well and kept up month after month, so Google keeps picking you over the business down the road.

3

Google only shows three businesses in the map pack.Everything below is about earning one of those three spots for the searches that matter to you, then holding on to it.

Your shop window

Google Business Profile

We fill in every detail, choose the right categories, add photos and posts, and keep your profile active so Google sees a real, busy business.

Trust

Reviews

Reviews are one of the biggest local ranking signals and the first thing customers compare. We set up a simple way to ask happy customers, and help you reply to every one.

Reach

Location pages

A dedicated page for each town you cover, written for the people who live there. It’s how you show up in places where you don’t have an address.

Consistency

Citations & listings

Your name, address and number listed correctly on UK directories like Yell, Thomson Local and Bing Places. Matching details everywhere build Google’s trust.

Authority

Local links

Mentions from local press, suppliers, clubs and trade bodies tell Google you’re part of the community, not a faceless listing.

Foundations

A site Google can read

A fast, mobile friendly website with LocalBusiness schema behind it. Our technical SEO work makes sure nothing holds your local rankings back.

Why us

Why Choose Design Lincs for your Local SEO Services

We’re a local SEO agency that’s a local business too, with more than 15 years of getting small businesses found. We know what a quiet week feels like, so we judge our work on whether your phone rings.

A real client, a real result
Search position
#22→#1

From page two and invisible to the top result for the local searches that bring money in.

Reach per 100 searchers
3→35

Same hundred people searching. Thirty-five of them now reach this client directly.

Enquiries
10×

Ten times the enquiries from search, without spending more on ads.

Local SEO specialists

Local SEO marketing services are most of what we do: map pack, reviews, citations and location pages, every day.

Measured on enquiries

Your monthly report shows calls, direction requests and enquiries, not just rankings for words nobody searches.

Monthly, no lock-in

Packages from £300 a month with one month’s notice. If it stops making sense for your business, you stop.

Honest from day one

No guaranteed number ones, no fake reviews and no dodgy links. Just steady work you can see the results of.

Talk to a local SEO expert →
Don't just take our word for it

5 Star Google Reviews

5.0from 7 Google reviews
Rated 5 out of 5

Working with Darren has been an absolute pleasure. Professional, creative, and his technical expertise exceeded all expectations. He's changed our website completely and we've had so much feedback and leads since.

Website rebuild, leads up 300%
Olivia Waters
Notts Gas & Electrical
Verified
Rated 5 out of 5

By far the best referral I've ever had. Completely hassle free, transformed our website, traffic, rating and emails. Nothing is ever too much, and everything moved so smoothly.

Traffic and rating transformed
Liam Woodward
Notts Gas & Electrical
Verified
Rated 5 out of 5

Used Design Lincs for our web design and SEO and couldn't be happier. Done quickly but at an amazing standard. Great service, would absolutely recommend.

Web design and SEO
Jessie Davey
Local business
Verified
Rated 5 out of 5

From the first call they actually listened to what we wanted, and the finished site looks miles better than before. Quick to respond, fair on price, and sorted a couple of tweaks after launch without any fuss.

Site rebuilt, responsive and fast
SLC
Local business
Verified
Rated 5 out of 5

They didn't just make it look nicer; they thought about how customers use the site and rebuilt it around that. Brilliant communication throughout, a massive step up.

UX-led redesign
Mark Justin
Local business
Verified
Rated 5 out of 5

They built us a new website and took over our digital marketing, and the difference has been night and day. Our calls are up and the whole experience was easy. Highly recommended.

Calls up, night and day difference
Clare Henry
Local business
Verified
5.0Every review, 5 stars

Read our clients' testimonials on Google. We deliver quality work for businesses across Lincolnshire and the UK.

See our Google reviews

Local SEO | step by step

How our local SEO works

  1. 01

    A free local SEO check

    We look at your Business Profile, reviews, listings and website, and show you where you rank against competitors nearby.

  2. 02

    Your plan & quote

    Which towns to target, what needs fixing first and what it costs each month. All in writing before anything starts.

  3. 03

    Profile, reviews & pages

    Profile, reviews, citations, location pages and links. Most clients see real movement within three to six months.

  4. 04

    Monthly reporting

    A clear report showing rankings, calls and enquiries. One month’s notice if you ever want to stop.

Frequently asked questions

Local SEO FAQs

How much do local SEO services cost?

Our local SEO packages start from £300 a month. The final price depends on how many towns you want to rank in and how competitive your industry is, so a plumber covering one town pays less than a solicitor targeting five. You get a fixed, written quote before any work starts, and there’s no lock-in contract.

How long does local SEO take to work?

Most businesses see real movement within three to six months. Quick wins, like fixing an incomplete Google Business Profile, can make a difference within weeks. Crowded markets and bigger service areas take longer, and anyone promising page one in a fortnight is guessing or cutting corners.

What’s included in your local SEO packages?

Google Business Profile optimisation, review generation, citation building and clean-up, location pages for the towns you serve, local link building, technical fixes and a monthly report. The mix depends on what your business needs most, so the biggest problems always get fixed first.

How do I get my business into the Google map pack?

Google ranks local businesses on three things: relevance, distance and prominence. In practice that means a complete Business Profile with the right categories, a steady flow of genuine reviews, matching details across the web and a website that backs it all up. You can’t change your distance from the searcher, but you can improve almost everything else.

Do Google reviews help local SEO?

Yes, a lot. How many reviews you have, your star rating and how recently people left them all feed into how prominent Google thinks you are, and they’re the first thing customers compare. Never buy reviews though. Fake reviews break Google’s rules and are now banned under UK consumer law.

Can I do local SEO without a website?

You can appear in the map pack with just a Google Business Profile, but it’s much harder. A website gives Google more to go on, lets you rank in the local results under the map and gives customers somewhere to check you out before they call.

I work from home or travel to customers. Can I still use local SEO?

Yes. Google lets service area businesses hide their address and list the towns they cover instead. Plumbers, cleaners, mobile mechanics and most trades work this way, and local SEO works just as well for them.

Can I rank in towns where I don’t have an address?

In the map pack it’s tough, because Google puts a lot of weight on distance. In the local results underneath, absolutely. A well written location page for each town you serve is how most of our clients win work across a wider area.

Do I need a local SEO company near me?

It helps if they understand your area, but they don’t need to be on your street. Searching for local SEO near me or local SEO services near me will turn up plenty of options. We’re based in Scunthorpe and work with businesses across Lincolnshire, Yorkshire, Nottinghamshire and the rest of the UK, mostly over the phone and video calls. If you’re nearby and fancy meeting in person, we’re happy to.

How do I choose the best local SEO agency?

Look for one that can show real local results, explains what it’ll do without jargon and doesn’t tie you into a long contract. Be wary of anyone guaranteeing the number one spot, or offering hundreds of directory listings for a few pounds. The best local SEO agency for you measures success in calls and enquiries, not rankings alone.

Free local SEO check

Let’s get you on the map.

Tell us what you do and where, or give us a ring. You’ll speak to one of our local SEO specialists, not a salesperson, and get a straight answer on what it would take to win your area.

2 Ceres Grove, Scunthorpe, DN17 2FLStudio
Open 24 hours, 7 days a weekHours
Get your free check
Tell us what you do and the towns you cover.
What do you need?
We reply within one working day.

Unsure about the service you need?

Call us today, and we'll help you figure out the best solution for your business.

Call us